Being Where the Customer Is

The most effective way to achieve this aim is to mark their presence at the place where a large chunk of customers already exists. It’s evident and takes zero effort to think since this place is none other than the customer’s mobile phone.

People of all age groups are often found scrolling through various sites on the internet or navigating through various apps on their phones. Hence, these apps and sites can be perfect places for brand, service and product promotions.

Thus, the Advertising industry has come up with two new tools of digital advertising for maximising customer reach while targeting the desired customer segments:

• Mobile Ad Networks
• Outstream Video Ads

VDO.AI is one such platform serving the client by combining these modern industry tools with efficient advertising.

Introduction to the virtual marketplace

Paid Downloads of the applications can be detrimental to their growth, thus the apps which bring convenience to several lives by a touch of a button, are mostly accessible to the users, without paying any additional charges.

Like every business, the development and running of apps can only sustain by profit generation. A way of monetizing an app is done through using the app as a space for publishing advertisements.

This is where Mobile Ad Networks come into play. A Mobile Ad Networks can be simply imagined as virtual marketplaces involving two parties:

a) The App Developers also known as Publishers

b) The Marketers also known as Advertisers

Just like any other marketplace, a Mobile Ad Network functions as a place where:

• Seller/publisher sells ad space to a buyer
• Buyer/Advertiser, in turn, purchases that ad space and utilize it to promote his/her product to the app users.

Mobile Ad Networks function on either of two major models:

CPM is a term used advertising industry, measuring the amount of revenue generated by the Publisher. According to this CMP model, the advertisers have to pay the publishers each time their ads are displayed 1,000 times.

According to the CPC model, an advertiser is charged by the publisher only when the app user clicks on the displayed ad.

Making a mark in non-video environments

Outstream Video Ad is a form of Native advertising, i.e. it is comprised of ads that blend with the content of the parent site so that the user does not consider these ads as a separate entity. These include all the video ads that are displayed outside a video player like YouTube.

These consist of ad contents that appear automatically while scrolling through an article or between texts on an internet site.

As the name indicates, these advertisements are video ads that are often muted and are also mobile-specific. These ads appear on the partner sites of the advertiser.

The Outstream Video Ads also known as, in-read or native video, provide various advantages to the advertiser:

• These ads integrate well with the content on the parent site hence are termed non-disruptive by the potential consumer
• These ads are auto-played and are mostly muted thus decreasing the chances of being skipped
• These ads are run in between the text on a particular site and ensure greater customer attention than the ads on video players like YouTube are run before the commencement of the actual video and hence can be easily skipped.
• Advertisers can work with websites that do not have video players.

Conclusion

The above mentioned two advertising tools are powerful methods of expanding the customer reach by a company. If done the right way, these can revolutionize the marketing strategy of the company, by placing ads that are engaging and yet non-intrusive.

We at VDO.AI, are committed to deliverin```g desired results by combining our advanced customer targeting with creativity and captivating ad formats. We are a globally leading platform which believes in fulfilling what the customer requires because at the end of the day, being at the same place as the customer is what matters the most.