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Austin Rotter Gives Strategies for Making Your Business Recession-Proof

Business expert Austin Rotter shares smart strategies for making your business recession-proof.

By Austin RotterPublished about a month ago 3 min read
Austin Rotter | Hoboken, New Jersey

Companies typically immune from the effects of an economic decline are referred to as recession-proof. A recession usually forms after the economy has peaked and then begins to shrink, leading to negative GDP growth.

Even though many companies claim to be immune from the effects of a recession, it is still important to consider how their organization can be insulated from an economic downturn. Here are effective strategies that businesses can use to make themselves recession-proof.

Prioritize Marketing

Although it may not be the first thing that comes to mind when planning a budget, promoting your business is very important during a recession. It can help you acquire new customers and offset the loss of sales.

Before you start implementing a new marketing strategy, it is essential that you take a step back and analyze your current state of affairs. In addition to reviewing your website, keep an eye on your social media strategy and analytics to see how it performs. Sometimes minor changes can lead to substantial returns.

Diversify Your Portfolio

One of the most effective ways to protect yourself from a recession is to increase the amount of cash you have in your business's portfolio. This can help keep the business running smoothly and avoid experiencing a financial crisis. Another essential strategy businesses can use to protect themselves from a recession is diversifying their investments.

Be Customer-Centric

Providing excellent customer service is a must for any business to stay afloat during a recession, and repeated sales are vital for any organization to survive.

Although attracting new customers during a recession can be challenging, it is still important to consider how to retain existing ones. This can be done by focusing on the needs and wants of your current customers. One of the most effective ways to improve customer satisfaction is by training your staff members to provide the best possible service.

Spend Wisely

Having sufficient cash reserves can help you during a recession, but it is also important that you have the necessary funds tied to matching sales. For instance, if you need office supplies, you should pay these expenses within the same period of time that sales have been generated. If the revenue you are generating isn't enough to cover your costs, then you need to find ways to improve the efficiency of your business.


Operating out of New York, New York, Austin Rotter is a skilled and knowledgeable PR professional whose experience in the industry spans more than ten years. He has spent his career carving out a space and establishing himself as a standout in the industry through his focus, insight, and perseverance.

Throughout his career, Austin has established a skill set involving areas like business branding for established and emerging companies, media strategy, and media relations. He has worked with institutions ranging from hyper-growth tech companies to auspicious startups to prominent Fortune 1000 brands.

As a professional working in a highly nuanced and competitive industry, Austin Rotter knows just how important mentorship and leadership can be when it comes to advancing one’s career and learning more about the public relations industry. Mentors are industry peers or professional acquaintances who can offer you some insights and advice about growing as a professional. Having a mentor to guide you, challenge you, motivate you, and inspire you can help you not only define your goals but plot a path to reaching them. Mentors can offer honest advice and feedback to help you be more productive, focused, and successful in your career.

A New York-based sports fan, Austin enjoys baseball, football, basketball, and hockey the most, rooting for the Mets, the Jets, the Knicks, and the Rangers, respectively. That being said, he’ll cheer on any team from New York, no matter the sport.


About the Creator

Austin Rotter

Austin Rotter is a Public Relations executive living in Hoboken, New Jersey, who operates professionally out of New York. Austin's particular skills lie in media strategy, media relations, and branding businesses.

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