How To Increase Amazon Sales With Listing Optimization
Amazing Amazon Infographic of 2019
Customers decide whether to buy a product or not by checking different criteria.
In fact, they first look at your listing and if it's not engaging, they won't buy your product. If it's engaging, they will probably buy it.
That's why it's so important to optimize your Amazon Listing. Trust me, you don't want to miss out on thousands of sales.
Amazon Listing Analyses
To optimize your Amazon Listing, you should first perform an analysis. That's not complicated, but you should have specific key-figures in mind.
Here are some useful key-figures that will help you:
You can also find these figures in the Seller Central:
→ Statistics & Reports → By ASIN → Sales & Traffic
Listing Optimization is about optimizing these figures in a targeted way. However, you cannot make ambiguous statements based on a 1-Day-Analyses.
You will have to wait a few weeks to get reliable data. Nevertheless, you should directly start tracking them. Also, document your results to measure the progress.
I recommend performing an analysis based on 2000 visitors. Make a note of the current values and the values after the optimization.
A significant figure is the Conversion Rate. However, you should also track reviews because a lot of reviews will probably increase your Conversion-Rate.
Amazon Algorithm - Quick Start
Before we dive in, I want to talk about the Amazon Algorithm. Amazon takes two factors into account to rule a product's rankings. The on-page factors, and the off-page factors.
On-Page factors determine whether your product is relevant to the user's search query. Amazon analyzes your listing for keywords and evaluates whether your product is suitable or not.
It is crucial that all keywords the customer enters in the search bar must be included in your Listing.
The off-page factors include key figures such as turnover, conversion rate, or reviews and decide whether two relevant products get a good or bad ranking.
Amazon Listing Optimization - How to Do It Right
There are two main reasons for Amazon Listing Optimization. First, you should optimize your Amazon Listing for SEO reasons.
Within your Listing, your main keywords should be present, so that the Amazon algorithm can index your product for the right keywords.
On the other hand, Amazon Listing Optimization should increase your Conversion-Rate, which has an indirect impact on your search engine rankings.
Amazon always tries to make the most revenue, so your product will be listed higher if it makes more profit.
Of course, this requires a prefect product quality.
If you are about to launch a new product, you should look at the Helium 10 CPR Method.
Also, I wrote two articles about How To Sell On Amazon For Beginners and How To Start A Business on Amazon With Less Budget.
However, let's get started and see how we can optimize your Listing to increase your Conversion-Rate and make more sales.
Amazon Title Optimization
The title of your Amazon Listing is essential when it comes to Amazon SEO.
The title is the most weighted element of your Listing, so you should place the best 3-5 keywords here.
But the product title is not only relevant for SEO reasons. Product titles also get much more attention from customers than the description or bullet points.
Title's should include only general information. You should keep it short and simple; otherwise, fewer customers will read the title thoroughly.
By optimizing your title, you can increase your Conversion-Rate and therefore your organic rankings.
Also, short titles are better for mobile devices, which will become increasingly important in the near future.
- 2-4 Keywords
- Short and simple
- Relevant information
Studies have shown that potential customers always first pay attention to the image of a product.
If the image is not engaging, the customer will probably leave your Listing immediately.
Sellers should upload as many pictures as possible. It is also worth investing in a good photographer.
But be careful not only to provide images of the product, but also pictures of the events or experiences the product can deliver.
Don't provide information about the technical specifications; focus on what the product can deliver.
- High-quality images
- Upload all available pictures
- Provide emotional pictures
With the Bullet Points, you can describe your product in more detail. In total, you have 5 Bullet Points at your disposal.
Again, don't focus on technical specifications and describe what the product can do for customers.
Ask yourself what the customer wants to do with the product. What is his goal? What does he want to achieve with it?
This is not only crucial for bullet points, but also for your complete Listing. You can get this information by three different ways:
Enter "your product" + "purpose" or "use" or "how to use it" into Google.
Of course, you can also enter other keywords.
In any case, make a list of the essential things you can find.
Browse forums that are relevant to your product for specific application, obstacles or problems.
You can check out which topics communities are hotly discussing. If you find a topic that attracts a lot of attention, you can add it to your list.
Check out your competition
Of course, you can also check your competition to see what customers are criticizing. You should do detailed research and write down the most important things.
Pack all this information into the bullet points. But make sure you keep everything short and simple.
For Amazon SEO reasons, you should also put your keywords in the bullet points.
- Think about what the customer wants to do with the product
- Write a list
- Place your keywords in the Bullet Points
As with any element of Amazon Listing that contains text, you should place keywords here as well.
However, a good product description should include the most important details.
We're talking about details here.
If a potential customer wants to know more about the product, he should find this information in the description.
Try to clarify questions and negative reviews from other competing products in your product description. If customers finds what they want, they are more likely to buy your product.
After you have revised your Amazon Listing, you should measure your progress. This article explains how you can optimize the main aspects of each Amazon Listing.
But that's not all; there are a few customization options you can make to get more visitors.
For example, you can add backend keywords for each product, and you should do this. Also, be sure to deposit your audience keywords, e.g., for fashion goods.
If you want to learn more, check out my Guide To Amazon Listing Optimization.
Infographic About Amazon
I have created an infographic which provides all relevant information about Amazon.