All the SEO changes that are coming

Google multisearch is one of the latest changes that this search engine has launched with the aim of improving the way in which users find the results of their searches. It is an option that aims to provide more precision in searches by combining words and images.

And it is one of the novelties that, like every season, all search engines incorporate in order to help optimize results and that, logically, usually affect positioning.

Google Lens is the option that makes possible the combination between texts and images, this Google image recognition algorithm allows highly precise searches that, in other conditions, would not be possible.

Currently the option is only available for the US territory. However, it is expected that it can reach the whole world, after passing the relevant tests and studying the receptivity of the public.

Google multisearch: the answer to all your questions

The real solution to Google searches finally came with Multisearch. The combination between image and text optimizes the search time and specifies the result, managing to increase the precision.

This is a novel way to find what you are looking for on the web, since there is a recurring problem among users who browse the Internet: they lack language. Many times it is a challenge to know the exact terms to find something among so much published information, this is precisely why Google Multisearch was designed.

“At Google, we're always imagining new ways to help you discover the information you're looking for. No matter how complicated it can be to express what you need, “ explained the company.

Questions about what you see

This option is highly beneficial for many businesses on the web. The fashion sector can be one of the most benefited by this search, however, the most specialized sectors will also obtain large amounts of organic traffic.

Everything you see and everything that surrounds you has its part on the web, now it's easier to find it. For example, you can filter the searches so that they are much more precise , eliminating results that do not have to do with what you require.

It's simple: you see a dress in brown, but you want to find it in red. You don't know which store made them, or the name of the collection, you only have that brown dress as a reference.

You open the app attached to the image and place the word red . Google immediately sends you all the information it has on that dress and tells you the exact stores that have it in red.

Specialized services

Blogs are not left out of the results. On the contrary, they are enhanced. If you make valuable content on the web, you will surely receive organic traffic from Google Lens.

In this case it is very useful for users. For example, they gave you some complex artifact, perhaps a homemade nebulization system or a power plant. You attach the image next to the text "how to use" and immediately you will have all the tutorials related to that specific machine.

Google wants to reduce general searches

Many times users make too specific searches, which are difficult for Google robots to process. This is seen a lot in consultations on health, science or technology.

Users don't have the names of everything, much less when there are hundreds of versions of the same device. Google Multisearch allows you to specify the result, omitting the generalities , as it happens in the conventional search.

Likewise, it is an option that can be used to learn about security issues and have greater confidence when doing anything. For example, you are not sure if the use of any device is safe in children. You upload the image and place the word security. The results will show you the safety specifications and warnings for that specific device.

Use of AI for Google multisearch

Google had already been announcing its new options that would be possible thanks to Artificial Intelligence. A few months ago they said they had "reached a fundamental milestone in understanding information with the Multitasking Unified Model , or MUM for short."

What this new function allows is to redesign Google searches to make it easier to explore and understand new topics.

The example given by Google is the following: "In the future, MUM will unlock deeper knowledge that you may not have been able to find, (...) and will connect you with content on the web that you would not have found otherwise."

Things to know

Since previously the results were organized by terms and by search intent, there was information that was lost by the filtering system. Now with Artificial Intelligence it will be possible to give that information a new opportunity.

It is very difficult to find specialized topics on Google, with specific terms, but this does not mean that they do not exist, just that terminology is being given priority.

"If you search for 'acrylic painting', Google understands how people typically explore this topic and shows the aspects people are likely to see first." Now it will be possible to find related content such as "how to make acrylic paintings with household items", information that would otherwise never be possible due to its degree of specificity.

How will Google multisearch affect SEO?

Beyond talking about an affectation, it is more precise to refer to an incidence on SEO positioning. It should be noted that Google will never make updates seeking to harm web pages, since these are its main source of information supply.

What each update does is put pressure on the creators to provide more value and better information.

As with Helpful Content, there are certain considerations that must be taken into account in order to obtain traffic from Google Lens multisearch. On the other hand, the fundamental bases of positioning should not be forgotten, which are a series of rules that the search engine expects to be applied to web pages that seek to climb to the first places. That is, it will continue to be important to work on SEO On Page.

1.- Highly descriptive images

The importance of images in SEO positioning in Google has been known for some time now, this is now gaining more strength.

In order for your pages to be the first in the results of Google Lens, the images must be correctly optimized . In this sense, the ALT attributes will help you a lot. Here you have to implement a combination of general and specific terms that describe the images .

Using descriptions, avoiding numbers, and paying attention to what text is linking to that image will be very necessary.

2.- Quality is everything

As always, Google's general conditions remain the same, so low-quality images will be out of competition. Pay attention to detail and upload excellent quality photos.

Likewise, you will need to relate images and text. That is, that the visual support is completely linked to the theme of the text. This way it will be easier for robots to match images and content to suggest your page as a search result.

3.- Original images

Again, this recommendation is part of Google's generalities regarding SEO. The more you strive to create your own images, which are not on other websites, the more positioning opportunity the search engine will give you.

In Google Lens, they will give priority to the owners of the visual content , those who originally uploaded that image, leaving aside the creators who use replicas. This system is not punitive, but it reduces your opportunities.

4.- Create specialized content

Now more than ever is the opportunity for specialized content. The specifications can help you get more organic traffic.

In this sense, you need to add value through content that only you can create and that can be of great use to people. Again, everything must be backed up with good images that support what is being written.

5.- Update catalogs

If you are an e-commerce you need to update your catalog as soon as possible. Now more than ever, product searches are going to intensify, so updating your catalog is a way for them to find you.

At this point, do not focus only on those products that are highly demanded , you can also give the opportunity to those that are useful but hardly anyone knows about. Also put your eyes on those products that are complex or that always cause doubts, from there you can also generate content ideas.

6.- Take care of your links

These types of algorithms also take into account the links from which the information comes. Be careful with your links, check them constantly to verify that they work well . Likewise, enter terms related to searches in the URL, this will continue to be a good positioning tactic in Google.

Remember that everything that serves to link you to certain content will make the task easier for Google algorithms, as a consequence your page will receive more benefits.

Consolidating an SEO strategy that works despite the changes and updates that Google makes, is the task of experts. For this reason you need a professional ROI Content Marketing platform like Coobis, ideal to improve your SEO, Branding & Influencers strategy .