Advanced Management Strategies For Indian Small And Medium Enterprises

Management consultancy is diverse, dynamic, and an ever-changing field. A management consultant, professional, and enthusiast understands the need to be parallel with the changes in business management processes, approach, and techniques. Today gone are the times, when naming sales, production, HR, marketing, IT, operations, finance, and legal was enough to cover all business aspects.

Today they do remain the base aspects, but still, there are more specialized and profound aspects to cover the entire management aspect. With time, the approach is only getting deeper and more precise. As the famous business quote goes, 'Modern Problems Require Modern Solutions' so today, Indian small and medium enterprises require modern and advanced management consulting services. In this article, we have mentioned five critical Management Consulting services/solutions that we cover in Value Growth Audit as well as provide consultants for:

Strategy Management

Planning and executing are two different sides of the coin, and strategizing is the bridge between the two. Strategies provide the broad contours for realizing goals. Strategy management is providing a well-directed and smooth path to the management for realizing plans.

VGA doesn't only help you in strategy formulation but even assists you in executing the same. We ensure to our clients that we are with them until the goals are realized. These services are cumulative of all management aspects and not exclusive to just one aspect. In many cases, it even transcends traditional management areas.

Consultants consider the resources at hand, the technology available, market scenario, and many other factors while determining the strategies to achieve the goal.

Channel Marketing

Do manufacturers sell directly to consumers? Not often, right! They sell through different channel partners or often known as intermediaries. So to increase the earning and overall revenue, they shall invest in Channel Marketing.

This not only smoothens the flow of goods to the consumer but also makes sure that the producers have more channels to reach the consumer and thus, increase the overall revenue for the client.

The small and medium businesses significantly benefit from increasing the number of channels and establishing a way of managing them effectively and efficiently. The results are increased goodwill, sales, and corporate brand royalty. Channel marketing can also be taken as a bridge from traditional selling approach to a modern one.

Change Management

Businesses tend to undergo foundational changes for being more accessible by market, or due to the need of the business environment. The changes can be a major policy change, management strategy change, organization restructure or more. Change management ensures that the organization doesn't undergo any losses during and till a few months after this change.

The purpose of this consulting service is to provide a wider and comprehensive approach to how a particular decision will affect every individual and team in the group and how the situation shall be managed to reap the best results. The standard-issue that small and medium enterprises face while going through significant changes is that they don't analyze every effect of the change, nor are they well prepared to manage the business for the interim period.

Brand Positioning

An active and loyal community of consumers is the wish of every business. Consumer loyalty is also gained while establishing a brand. With brand positioning, small and medium businesses can communicate and transact with a larger pool of potential consumers strategically.

This increased pool of potential consumers is achieved through forming and selecting different demographic profile(s). As a business turns into a brand, then the messaging, communication and the value of that brand is perceived by the consumer group it targets.

It is a cost-effective and highly reliable marketing strategy, where the business is opened up to more number of consumers and markets.

International Business

Today, the international market is more accessible than ever, and Indian small and medium enterprises are gaining confidence to establish themselves in pursuing them.

Doing business on international fronts includes international marketing, export-import expertise, more cost-effective production, understanding more diverse markets, and sometimes changing certain product features or business policies as well.

For tapping, growth and advancement in the international market means to assess and concrete all current management functions as well.