Adopting Video-based Custom eLearning for Corporate Training

Today, most L&D professionals are seeking ways to train their employees while mitigating costs and driving engagement. Video-based learning can serve as the perfect solution to cater to your bespoke training needs. Incorporating videos is an ever-evolving custom eLearning solution for corporate training as it holds the potential to improve learner experiences. As per the recent survey, 98% of companies surveyed plan to utilize videos as a part of their digital learning strategy in 2020.

The usage of videos for corporate eLearning is growing exponentially. Recent studies indicate that the average person consumes more than 100 minutes of online video content daily by 2021, making it the most familiar and interesting learning format to most audiences.

Videos make corporate eLearning more meaningful and engaging, giving flexibility to the learners to access courses at their own pace and convenience. They not only provide a custom eLearning solution but are also helpful for leadership development programs. Video-based learning is cost-effective and therefore highly adopted by different organizations to enhance corporate training experiences. Here are the benefits of adopting a video-based learning approach for corporate training:

• Better Accessibility

Videos enable corporate managers to handle logistical challenges, which might make it difficult to access training content. Different factors, including travel costs, time constraints, and geographically dispersed teams, can make the training delivery more challenging. Video-based learning improves the overall course accessibility by enabling learners to watch a video on their personalized mobile device. This helps mitigate overall training costs and schedule conflicts.

• Increased Engagement

Video-based learning is one of the effective approaches that keeps learners engaged during the entire training program. As per the study, employees are 75% more likely to watch a video than reading documents, emails, or articles online.

The short and digestible video chunks help learners understand new concepts and reinforce knowledge at their convenience.

• Reduced Training Costs

The most important difference between video-based content and other forms is that you pay only once. Microsoft shifted from traditional instructor led-training to video-based learning and saved more than $4 million in training costs in just one year.

Videos help train many employees, which serves as an added advantage for many organizations.

• Reduced Training Time

Today, L&D teams are looking for innovative ways to make corporate training more impactful. Most training videos are easy to access and quick to digest. Consequently, this speeds up the pace at which training is delivered, reducing the time required to learn new skills. Videos specifically help training employees who work in fast-paced environments in hectic work schedules.

• Higher Training Consistency

Videos for corporate learning also drive training consistency. Every learner who watches the video learns the same concept similarly. This is not the case with other kinds of training. Different instructors could explain the concepts, or there may be some topics that were not covered. This will result in communicating the same topic in various forms and aspects. Video-based learning ensures that every learner gets the same message and consistent experience. As a result, this helps deliver the same content to the entire workforce, helping them know about the perfect solutions to the specific problem.

• Improved Knowledge Retention

Another benefit of leveraging videos in eLearning is because they help retain information. Recent studies showed that six months after training, the average employee forgets almost everything they had learned, but adding visual elements can improve knowledge retention by 65%.

Videos improve knowledge retention and boost the overall training effectiveness.

• Better Interactivity

Videos are not only engaging but support customizations by including interactive elements. This added functionality improves the learner experience by stimulating the brain and encourages critical thinking.

Short quizzes and mini-games are also incorporated with videos to drive learner focus. As a result, interactive videos enable learners to become more than observers by answering questions and getting immediate feedback.

The Final Word

Video-based learning is considered one of the most engaging methodologies for corporate training. Most learners do not get enough time to invest in training, but videos are just impactful enough to ensure that learners engage, upskill, and retain.

There are different types of custom training options available for learners to engage with and utilize their time to make learning more effective. Videos help optimize the training impact and provide a personalized learning experience that helps them learn new skills and perform better at the workplace.

#Corporate Training #Custom eLearning #Learning Experience