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A-Z guide to Social Media Marketing, What’s New & Platforms to Use in 2022

by Raul Smith 2 months ago in social media
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Want to fine-tune your social media marketing strategy? 2022 is the right time to do so!

social media marketing

Want to fine-tune your social media marketing strategy? 2022 is the right time to do so!

Why do brands use social media? To increase brand awareness, engage with customers and persuade them to purchase the products from you. But, in the growing competitive world, can you do so by using old adage of social media marketing. Not really! So, why are your competitors taking the bigger share of the pie? Why you are left in despair.

Your struggle is the inability to make the most of the social media platform, not able to target the audience at the right time, and not using the right platform. To help you overcome these challenges, we have created this guide.

To put an end to your wait! Let’s talk about what goes behind the curtains of social media marketing!

What’s new in Social Media Marketing?

Brands use social media to interact with their target audience at the right time and in the right place. We all know what social network marketing is, but have you ever thought about what's new in it. Social media managers are always looking for new strategies to plan and new trends that will impact their plans. The social media industry changes faster than a Power Ranger transforms. Therefore, firms need to constantly check the social media trends that will define the new landscape.

TikTok is the New Playing field for Brands

Instagram wore the crown of #1 social media channel for marketers for quite a long time. But, now TikTok has dethroned Instagram with 1 billion followers as of September 2021. TikTok is the fourth most popular social media network after Instagram (excluding messaging networks). Also, Google Search Trends show TikTok dominates Instagram's short-form video content.

More Dollars Spent on Smaller Networks

Consumers prefer ads on small channels like TikTok, Snapchat, and Pinterest. Social media experts diversify their ad strategy to include promotion on smaller networks. For example, beauty brand Makeup Forever ran an in-feed TikTok ad to create brand awareness. The campaign resulted in 11 million impressions and 10 million video views. The example shows the power of creating ads on small networks.

Social Commerce is on the Rise

After the pandemic, social media experts saw a social shopping explosion. Also, eEmarketers predict that social commerce will be an 80 billion industry by 2025. Most social media networks offer in-app shopping solutions and provide many new features to meet the rising consumer demand.

People Don’t Prefer to Interact with Brands Over a Call

Customers have realized it's better to use social media to get answers to their queries from brands. Nielson Survey Facebook conducted a study found that 64 % of people prefer to interact with businesses via a message instead of a call. Also, a Gartner study showed that 60 % of all customer service requests will be managed by digital channels by 2033.

Long Form of Video is a Big No-No

YouTube is popular for its long-form educational videos, and Facebook thought they would compete in the same arena. But, TikTok came and changed the dynamics. People now love short videos instead of long boring video content. And this is the reason why people switched from the Facebook watch (long video format) to Instagram reels and TikTok. Seeing the growth of short crisp videos, YouTube created YouTube Shorts.

Which Social Media Platform is the Best for Your Brand?

TikTok- The Hottest Social Media Platform of 2021

  • TikTok- The Hottest Social Media Platform of 2021
  • The platform surpassed Facebook and Whatsapp.
  • The first app not owned by Facebook to surpass the 3 billion downloads.
  • The app is best for selling emotional content and influencer marketing.
  • Popular industries that use TikTok include entertainment, Interior design, fitness and sports, DIY, beauty and skincare, and fashion.
  • Facebook –The biggest Social Media Platform

    • The app works great with your local marketing campaign
    • Facebook is the top digital advertising platform
    • For the age group 65+, Facebook is the preferred platform
    • A perfect platform for community and relationship building
    • Popular industries that use Facebook include beauty, fitness, jobs and education, employment, and job training.

    Instagram-Why it Stands out From the Rest?

    • It’s a good channel for paid social advertising
    • Highest organic engagement rate between users and brands
    • Instagram is the best platform for running an influencer marketing campaign
    • Popular industries that use Instagram include travel, beauty, fashion, health & fitness, lifestyle, parenting, business, music, photography, food, and animals.

    Twitter-Express your Brand in 360 Characters or Less

    • A go-to channel for customers to reach out to brands
    • Twitter is the perfect platform to expand reach through pics
    • If your target segment is male-dominated, opt for Twitter
    • The most popular social media platform to use news
    • The Twitter target audience includes: young, educated, wealthy city dwellers and democrats
    • Popular industries that use Twitter include higher education, sports, food, and beverages, financial services, non-profits, etc.

    YouTube – The Popular Platform for Video Content

    • The second-largest social media site and the second largest search engine
    • For video marketing, your business must be on YouTube
    • A great platform for creating instant buzz about your brand
    • Marketing spending on YouTube has increased over the past few years
    • Popular industries that use YouTube include mobile phones, cosmetics, B2B business, clothing, and fitness.

    FAQ on Social Media Marketing Brands Must Know About

    How much time to spend on social platforms?

    You must devote a few hours every day to create and promote content on specific social media channels. And, if you can't do that, you can hire a social media manager who will do the work for you while you can sit back and enjoy results.

    How to know what my competitors are doing on social media?

    It's important to track your competitor's footprint on social media. Which social media platform do they use? What are they doing? What opportunities do you have? To answer all these questions, you can use competitor tools like Sprout Social, SEMRush, MozbAr, and more.

    What type of content to use on social media?

    For Facebook, Instagram and Pinterest, you have to create visually appealing content. On the other hand, you have to create news-related, long-form content for LinkedIn. Quality and consistency are two important factors to consider before creating content.

    How will I monitor social media?

    Hire a social media manager responsible for managing your social media accounts. To monitor the progress, you can use tools like Hootsuite, Talkwalker, Nexalogy, Reputology, and Tweepsmap.

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    About the author

    Raul Smith

    Passionate blogger with an aim to help others with information on the latest and trending topics from different spheres of life. Creating a perfect dynamics where audiences can learn and engage without any fear of judgment.

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