A VITAL BUSINESS PROMOTION TECHNIQUE - SEARCH ENGINE OPTIMIZATION (SEO)
How to enhance SEO?
How important SEO is for your business ranking?
You might have heard about the term SEO, but there are different aspects of SEO with contains detail element which should be taken care of. How it helps in business promotion? We are going to understand the exact steps and process starting from researching, planning, executing and analyzing.
Basically SEO is a technique that we follow to increase the ranking of website in search engine result. It includes the types like
• ON PAGE SEO
• OFF PAGE SEO
• Technical SEO.
For business promotion to enhance the SEO process, there are several steps which should be followed to improve the ranking of your website.
So here are few techniques which will improve your SEO and help you get the top ranking. It will also help you for getting success in business promotion strategy:
• How should be the Keyword research?
• Importance of Video marketing for business promotion.
• Marketing trends
• How to catch user’s attention?
• Customers feedback
1) How should be the keyword research process?
Basically keywords are the specific targeted words or phrases that are decided by a particular research. For the business promotion, brands usually target keywords that are relevant to the product and the services they have. Keywords should be related to the query or topics people are looking for. These queries should be related to your brand. Relevant keyword targeting will help in business promotion.
So relevancy is what matters when it comes to keyword research.
How to choose keywords?
1) Initially selected keywords should not have high competition. It should be between medium to low competition.
2) Average monthly clicks should be maximum.
3) Research average bid per keywords.
How to target keywords while writing content?
There are three types of keywords,
1) Primary keywords: That should be targeted 6 to 8 times initially. Primary keywords should also be targeted in the title.
2) Secondary keywords: It should be added 4 to 6 times. It should be added in the headline as well. (h2,h3,h4)
3) Tartary keywords: It should be added 3 times after completion of primary and secondary keywords.
4) Don’t just focus on shortial keywords but also target long tail keywords.
What are the keyword research tools?
There are free and paid keyword research tools
• Paid tools: ahrefs and semrush.
• Free tools: Google keyword planner, word stream, ubersuggests.
So by checking average monthly searches and competition, choose your relevant keywords accordingly. Choosing the right keywords will help you get success in your business promotion strategy.
Importance of video marketing for product promotion.
Video marketing is one of the most effective ways for content marketing and product promotion. Audience engagement with video is increasing more rapidly.
Videos are more attractive and effective way to get users attention. To make people aware about products and services you offer, video content will be the fastest way.
What type of video content will work for your audience?
1) Stories for social media.( That should be included backend part, human touch, polls, trailer of upcoming content, product promotion)
2) Short IGTV videos.
3) Instagram reels.
4) Long but value added content for YouTube video.
So basically video content will be a flexible way for brands and business owner to increase the engagement and spread the awareness of products and services you want to promote. It has a lot of benefits when it comes to product promotion.
Benefits of video marketing:
• Higher conversion rate
• Improve the ROI
• Increase the engagement
• It increases the sales, traffic and leads.
How market trends helps in product promotion for brands?
To keep your content marketing strategy updated with current marketing trends is an important factor for SEO. Current marketing trends should not be ignored when it comes to building product promotion strategies. Every business owner needs to come up with new audience engaging ideas depending on what are the current marketing trends.
• Keep eye on competitors to know about what currently is working and what is not.
• Use tools like Google trends to analyze the data and statistic part.
• Keep yourself updated with the content response of competitors by their users and plane your strategy according to that for your product promotion.
• Now this is important for marketers to plane and decide their goals, analysis of campaign metrics and KPIs. For survival first it is important to understand market demands, design strategy for business promotion and implement it.
What are the current marketing trends?
We’re about to tell you marketing trends and their important. How marketing trends are changing. If you want jump into particular marketing techniques then this article will help you.
Video marketing: It not just helps in product promotion and increasing brand awareness but also helps for better user engagement. Video is not just for better understanding. It plays an important role in your marketing campaign. Promotion of products with the help of video marketing your audience gets information in more creative way. It is a great marketing technique for product promotion. Launch your products and services by hosting online video contest.
Instagram reels: This is a current trending way of putting your content in short span of time. On Instagram reels we can add fun elements, backend part and office tour. In a fun and entertaining way it is an exciting trend of marketing.
There are other trends like
• Social media stories.
• MEMES
• QUOTES
• PODCAST
• Contest and giveaways
How to attract audience?
The most important factor of marketing results is to get conversions and sales. For that the content should be eye catchy and attractive for users.
So to get the attention of audience, we can add the one more way that I have mentioned in the last paragraph that is hosting giveaways and contest. Where users can participate in online contest like online video contest, quiz contest, image contest, selfie contest. These are the fun ways of marketing your products and services. With the help of giveaway’s and contest audience can interact with your content and win promotional gifts.
This is how product promotion can be done.
How important costumer’s feedback is?
To build the trust and belief among the audience, customer’s feedback is very important.
What is costumer’s opinion about the products and services you offer?
There reviews are the trust worthy factor to increase the conversion rate and the success of the brand. That is why testimonials help in SEO and getting more leads. Add videos of consumer’s opinions on social media to build the trust.
Costumer’s feedback helps in online reputation management as well.
Get the feedback of your costumer and improve your services accordingly.
These are the way to be on to enhance the way of marketing and SEO.
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