So, now that we all know what software demos are and why they’re so vital, let’s get into the nitty-gritty and discover out exactly how to create a superb software Odoo demo video.
Here are the 7 important components…
1. Know the viewers’s problem
Before you get started you should know the aim of the demo, or the reason for creating it.
What is the issue that we’re trying to solve?
Once you’ve the answer to this, you’ll have a spotlight in your Odoo ERP software demo.
Perhaps you are already aware of the viewers’s problem. Maybe your help staff are inundated with the same calls again and again. If that’s the case, you can skip to the subsequent step.
If you aren’t sure of what the viewers’s problem is then it’s worthwhile to find out via customer research.
This could be as simple as sending a survey to your present clients by e mail and asking them specific questions on your software and the reason they use it.
2. Describe how the software solves that problem
After gathering all of the data out of your audience about their problems, you need to present your software as an effective solution.
To do that, begin by creating a list of issues and solutions.
3. Create a transparent and concise script
With your list of issues and solutions, you’re already midway in direction of creating an excellent script.
All it’s worthwhile to do is weave everything into a transparent and concise story that your viewers will discover engaging and relatable.
At Apagen, we’ve written 1000’s of scripts for Odoo demo videos. And in our experience we’ve found that it’s greatest to follow a issues — solutions — advantages sort of storyline.
This means highlighting the viewers’ issues from the beginning (an effective way to hook them in and get them to say “hey, that is me!”), then presenting the solutions provided by your software.
Finally, you must wrap up the video with some advantages — these are USPs that make your software stand out from your competitors.
4. Demonstrate the software in action
Of course, it’s extremely necessary that when making a software program demo you present your software program in motion.
People are going to need to see the principle options demonstrated in a method that’s straightforward for them to comply with. This means breaking issues down in a step-by-step method, displaying viewers precisely what to click on on, and how you can get essentially the most out of every characteristic.
You can do that by utilizing a display recording software, similar to Camtasia and ScreenFlow, to file your actions in real-time.
Then all you need to do is tidy up the footage, add a voiceover, soundtrack and some engaging visuals (more on that in just a second!) with some enhancing software, like After Effects.
That’s exactly what we did for a video we made for our sister brand,
5. Use partaking visuals
Although a Odoo ERP demo is mainly concerning the demonstration, without engaging visuals you won’t maintain people’s attention for long.
Engaging visuals, similar to slick transitions, funky title screens, and even icons and characters, might help keep your clients watching — and it might even encourage them to share your video with a buddy!
According to our 2022 survey, persons are twice as more likely to share video content with their friends than another type of content.
6. Focus on solutions, not features
We’ve talked about features lots on this article. But, while the features of your software are essential, they aren’t what’s finally going to promote your product to your clients.
People are looking for solutions, and you should ensure that the solutions provided by your software are clearly introduced in your Odoo demo video.
Whenever you present one of your features, make sure to point out how this solves an issue for your clients.
Keeping with the website builder software example, when displaying a drag-and-drop characteristic, we may accompany this with the voiceover “Our drag-and-drop characteristic is straightforward to make use of, saving you tons of time, so you may go reside sooner.”
7. Have a transparent call to action
All videos, whether Odoo ERP demos or animated explainers, need to end with a call to action. This is what you need people to do after watching your video.
Do you want them to download your software? Sign up for a free trial? Get in contact to learn more?
Whatever you need your clients to do, make sure you finish the video with this in order that it’s recent of their minds.