8 of the Best Content Writing Services of 2022
High on money and short on time? These writing services can help you get the job done!
Perhaps you have a lot of money and very little time. Naturally, content is almost always an essential part of your website: Chances are, you want to ensure that your clients are entertained, and, of course and attract more people to your page.
Thankfully, there are plenty of content writing services out there. We're slightly biased, so we think we're the best, but you should select whichever one best suits your needs, which will depend on the nature of your business, your budget, and how long you are willing to wait to receive pieces.
WHAT IS CONTENT WRITING?
Content writing covers a myriad of styles. It includes the following:
- Blog posts
- White pages and case studies
- eBook sections and short eBooks
- Landing Pages
- Social Media Posts
- Copywriting for ads and social media posts
- eCommerce product descriptions
- Press releases
Generally speaking, content writers are responsible for web content, so they can provide you with exactly what you are looking for if you need various types of prose.
WHAT SHOULD YOU CONSIDER BEFORE SELECTING A CONTENT WRITING SERVICE?
You will want to consider a variety of factors before going all-in with any content writing service. After all, you are expending your hard-earned cash, and a generous amount of time into the whole affair, so it's important that you get a good return on your investment. You'll want to ask yourself the following questions before you make a decision:
- What type of content do you need?
- What kind of budget are you working with?
- What level of niche expertise is necessary?
- Are you already working with a marketing agency that could potentially fulfill your content needs?
- What is your typical workflow?
- What value-added service would be beneficial?
Once you've figured out what the answers are to each of these quandaries, it will likely be a lot easier to choose the content writing service that will truly make your business shine.
THE THREE BASIC TYPES OF CONTENT WRITING
When it comes to working with writers, there are three routes that you can go. Each one has its pros and cons, so you'll want to consider precisely what you are looking for in a wordsmith.
1. FREELANCE WRITERS
These writers are truly independent: They work for themselves and submit their pieces to various publications. If you hire one, you can almost always count on quality, but the turnaround times are generally longer since they are only one person. Furthermore, these creatives are usually experts in a particular field, so it might be a good idea to utilize their services if you have a business that is solely focused on fine wines or fashion, for instance.
- Personalized service
- Negotiable rates (usually)
- No fees or payments for content brokers
- The potential for long-term relationships
- Limited content volume
- Longer turnaround times (usually)
- Lots of paperwork
- You are solely responsible for the plagiarism check
While it's a good idea to hire an individual freelancer if you're looking for an expert in a specific field and a long-form piece, the process will likely require a good deal of patience. Furthermore, you'll want to research copyright laws to ensure that nothing is plagiarized when it comes to the finished product.
2. GENERAL CONTENT MARKETPLACES
There are plenty of sites these days where you can hire a writer to provide you with the content you are looking for. These include marketplaces like Fiverr and Upwork. The benefit is that the turnaround time is relatively fast, and you can usually snag a project for a good price!
The downside is that it is all too easy to get scammed, and there is little to no quality control. Nevertheless, this option might work well for you if you are on a strict budget and need something immediately!
- Cheap (usually)
- Fast turnaround times (usually)
- The process is relatively simple (contracts are rarely required)
- Quality control is often an issue (reviews of the writers can be fake)
- No potential for a long-term professional relationship
- Writers may not be Native English speakers.
While it might be a good idea to turn to a content marketplace if you're on a tight budget, and you need content as soon as humanly possible, it's usually not ideal to utilize these services if you are looking for pieces on a regular basis or if quality is your priority.
3. CONTENT WRITING PLATFORMS
Content writing platforms such as Verblio are truly an excellent choice: Services like ours have a lot of writers, so you can usually submit a large volume of requests. Furthermore, if your content is more varied, this can really be ideal, because we have so many wordsmiths that understand a myriad of subjects in-depth. The turnaround time is also quite fast, generally speaking.
This is a good option for companies or entrepreneurs who have varied content and need pieces fast. It's often an affordable option, and it gives you the chance to be extremely specific about exactly what you are looking for. Of course, there are quite a few platforms out there, so you'll want to think about which one would be most suitable for your brand.
You have access to a full suite of writing services (including services ranging SEO websites to blog writing and more)
Access to a pool of writers that allows for faster turnaround times and higher volume requests
Value-added services (including editing, plagiarism checks, and formatting)
One single contract that simplifies paperwork
Content writing platforms are often the most expensive option
You have less flexibility if you get locked into a contract based on a specific volume
Finding the right service can be challenging if you don't know exactly what you're looking for yet
Content writing platforms are excellent for folks who have a larger budget to work with, have limited time on their hands, and know precisely what type of content they are looking for.
THE TOP 8 CONTENT WRITING SERVICES
There are plenty of content writing services out there, so it's important to do your research before committing to one.
Verblio has 3,000 writers, and they each have a wide range of interests, while many of them specialize in several niches. They cater to businesses and individuals who are looking for a large volume of pieces on a regular basis: That's why they offer affordable subscriptions so that you can count on consistent content.
Furthermore, you can ask for a piece ranging from 300–3000 words.
You can request as many edits as you'd like to, and you are free to decline an article if it isn't what you are looking for. Additionally, you have an unlimited amount of time to make a decision. A lot of people really like us because the company offers such a high amount of flexibility to their clients. Verblio writers provide quite a wide variety of content, including the following:
- Landing pages
- Blog posts
- eBook segments/short eBooks
- Press releases
Verblio offers the best of everything: High-quality content with quick turnaround times, a wide variety of writers who each have expertise in specific areas, and affordable prices.
Verblio offers flexible pricing: They have agency and enterprise models available, and their minimum subscription starts at just over $100/month. The company also offers additional plans based on the customer's volume and word-length needs.
"With so many writers available Verblio has someone who's worked in almost every industry under the sun available. When I've had very specific needs I've been able to reach out to the Verblio team and they've been able to help me find someone who knew exactly about the subject we needed.
I also very much like the ability to get submissions from multiple writers for a single piece and then buy only the one we like best. It makes content creation a little more economical when we're not having to pay to wait for rewrites or pay for something that's going to have to be heavily edited in house."
Verblio is a wonderful option for anyone who wants regular content focused on one particular niche. It's also an excellent service for folks who are looking for content to utilize on a regular basis.
2. WRITER ACCESS
Writer Access offers a wide range of content for your digital marketing needs, crafted by wordsmiths who are based in the United States. Their freelancers are rated via a star system, and those who are masters at creating phenomenal prose on a regular basis have more accolades to their name than others. However, you will have to pay generously in exchange for higher quality work.
You can have access to a basic plan for approximately $39 per month. The price per word of each piece you buy is not included in this plan, but you can negotiate rates with each writer: Generally speaking, they range from $0.02 to $1/word (and sometimes more) based on a variety of factors.
"I now have a couple of excellent writers through WriterAccess who can match my knowledge in my website niche. I'm scaling up without losing the quality my readers expect. Honestly, I can now give them an assignment as simple as "give me an article like the last one, except with this new focus," and it comes to my email in great shape. It's like magic"
We think this is a pretty solid solution overall: The platform is home to many talented wordsmiths, and their Copyscape integrations help you avoid plagiarism issues. Generally speaking, it is truly excellent.
ContentWriters was launched in 2013, so it is one of the oldest services in the world of content writing platforms. You can count on high-quality pieces because they vet their content writers stringently.
Self-service articles are at least $99 each. However, you also have the option to sign up for managed service, in which case you would receive quite a few perks, including dedicated account management and unlimited revisions!
"The onboarding system for projects is extremely simple and minimal - it requires no confirmation on the backend, just filling out all the information you'd like to give the writer and the blog shows up a few days later, as expected."
Generally speaking, this is an excellent service for folks who aren't quite sure how much content they'll need in a given month. However, the subscription option is truly essential if you want to ensure that you'll receive high-quality content, and going that route could be extremely expensive.
4. CROWD CONTENT
If you're looking for a myriad of options when it comes to your content needs, CrowdContent might be just what you've been seeking. Flexibility is the name of the game for this company: You can purchase items ranging from press releases to short tweets. All you have to do is add funds to your account and place an order. Then, one of 6000 writers will claim it and start working their magic!
Writers are rated based on a star system, and the price for their services varies significantly depending on whom you choose to work with.
You have two options: You can utilize the marketplace model, where you will pay anywhere from $0.02-$0.12/word based on the writer's rating, or you can sign up for the enterprise-level managed service platform with custom quotes available at your request.
"I've worked with Crowd Content Marketplace platform as well as Enterprise support for a number of years and with a number of websites. I have been constantly impressed by the quality they bring to my SEO ventures.
From accounts that needed 50+ articles a month to several thousand-word articles that required specialized research and writing, Crowd Content has been able to meet my copywriting needs. Working with their enterprise support has been an absolute pleasure."
Generally speaking, this platform is fantastic if you are looking for content that is concentrated on one specific niche. Furthermore, it's excellent for high-volume needs! It has received mixed reviews on certain sites, but it's also worked with major companies, including HomeAdvisor and Lowes.
5. WORD AGENTS
Word Agents has fewer writers available, but each one of these fabulous wordsmiths tend to provide high-quality content. You'll get whatever type of piece you requested in seven days or less: guaranteed. This platform is excellent for entrepreneurs and companies who are seeking the following types of content:
- Web content
- SEO content
- eCommerce descriptions
Pricing is based on the word count of each project:
- $120 per 1,000-word article
- $1200 per 20,000-word article (for a one-time purchase)
You can sign up for monthly subscriptions at the same level, and receive a 5% discount every month as a result
"The team at WordAgents was a pleasure to work with; they delivered exactly what Vin promised and on-time - a big plus as a link building agency owner. The quality of their writer's work was better than I expected and their writers also took feedback and direction extremely well on pieces they needed help with, a very refreshing thing see in the current content marketplace.
I've used them to also write content for my own affiliate and business sites and would highly recommend them to anybody that needs to outsource their content writing!"
If you want a few high-quality pieces, this is an excellent option.
Compose.ly prioritizes SEO-optimized content, and they offer word counts ranging from 200–10,000.
You can select the per-project option that starts at $75/500-word blog post, or you can opt for the managed service subscription, in which case you'll have access to the following perks:
- A client side manager
- A dedicated team of writers
- Keyword research and analysis
The subscription is incredibly expensive though - $999 per month, to be exact! - so you'll have to think about whether you want to spend that much money.
"Compose.ly is my go-to for long form content. I've trusted them with some of my most strategic organic content plays for years now. Their writers are dependable, attentive, fast, skilled, and adaptive - attributes you don't see with most content resources. I would (and have) recommended them to anyone in need of skilled copywriters."
If you're on the hunt for high-quality long-form content and have a large budget, Compose.ly might be a worthy investment. Making a one-time order is a great way to dip your toes in the metaphorical waters and see if this platform is right for you.
ConstantContent is one of the big names in the world of content writing, and it's known primarily for the sheer volume it offers: Clients have access to over 100,000 pre-written articles that they can purchase any time they choose to. Value-adds include the following:
- A team of editors that checks the content before clients see it
- A partnership with Shutterstock that provides access to relevant images.
ConstantContent doesn't have a set price per word because their reasoning is that every piece is unique, and value doesn't always coincide with length. That being said, a pre-written article is around $40, whereas custom content ranges from $120-$250 per piece.
"As a purchaser, I love the site. It gives me great, unique content for my blogs. Of course, the articles need fine tuning, so I don't purchase them expecting them to be post-ready, but, when you are having a writer's block, these articles can jump start your creativity and get you on the right track… I love that I can preview the article before I buy it to ensure I like the author's writing style and can work with the content."
ConstantContent is a good way to go if you're looking for a combination of volume and affordability. The archive of pre-written articles is especially useful for those who are on a limited budget.
8. EXPRESS WRITERS
Express Writers is home to about 100 exceptionally gifted wordsmiths: They are extremely selective. All you need to do is decide on your preferred type of content and submit your order. You have the following options:
- Blog content
- Web pages
- Email copy
- Social media posts
- Press releases
- "Authority content" (a term the company uses)
If your priority is high-quality content, this site is a great option.
The price varies widely on this site depending on what you're after: Blogs start at $0.09/word while authority content is $0.30 or more per word. You may also want to select specific content packages, which cost a significant amount - The website launch package is $1400, for instance.
"You get what you pay for - and you also get what you put in. We had well-developed content strategies and briefs for each piece, and Express Writers delivered to a T. Very happy with the results. Their leadership and management team really cares. Make sure you know your content goals and are ready to send in detailed briefs and guidance."
The price is high but, at the end of the day, you get what you pay for: If you have a large budget and high-quality content is your goal, not to mention stellar customer service, Express Writers is an excellent option.
If you are wanting to expand your business by providing your audience or clients with excellent entertainment through written content, but you simply feel like you are running out of time, hiring someone to write for you is a great solution. Additionally, you may want to consider hiring a talented wordsmith if writing isn't exactly your forte, and you'd rather focus on other aspects of your company: We are all gifted in different ways, after all, and, while anyone can achieve nearly anything if they set their mind to it, you may have a limited interest in this skill because you'd simply rather focus on other areas of your business.