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7 Basic Steps to Know When Doing Business Online

Online business has been and is a trend that no one can prevent. Are you learning about effective online business? This article will outline 7 basic steps you need to know when doing your own business and selling online. Hopefully, through this article, you will envision a specific strategy and plan to be proactive in your work.

By Linda AmePublished 3 years ago 7 min read
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Online business has been and is a trend that no one can prevent. Are you learning about effective online business? This article will outline 7 basic steps you need to know when doing your own business and selling online. Hopefully, through this article, you will envision a specific strategy and plan to be proactive in your work.

Business Online 2019

There are plenty of articles with steps you should follow to be successful in starting a small online 2019 online business. Anyone, from newbies to seasoned online merchants, can benefit from this article in learning how to start an online business.

I have seen thousands of people start a successful online business by doing the following:

Good Online Business Steps

Step 1: Find out the user's needs and meet it

Most people often make the first mistake in choosing the right product and the second mistake in choosing the market.

To increase your chances of success, market research should begin. The secret is to find a group of people who are looking for a solution to a problem but not finding numerous results. The Internet makes this market research easy:

• Find out the needs of the user and respond

• Visit online forums to see the questions people are asking and what problems they're trying to solve.

• Do keyword research to find keywords that many people are searching for, but not many websites are competing for.

• Test your potential competitors by visiting their websites and recording what they are doing to meet the needs. You can then use what you have learned and create a better product than your competition.

Step 2: Create an online business plan

There is a proven online business plan that will get visitors from the process they visit the website until they make a successful purchase:

• Inspire the needs of your customers with an attractive title.

• Describe a problem your product can solve, hitting the customer's psyche

• Build trust that the product will solve the customer's problem.

• Build your credibility as someone who can solve this problem.

• Add reviews and testimonials from people who have used your product.

• Talk about the product and user benefits.

• Create an offer

• Give the best warranty

• Provide policies for urgent assistance when customers need it

• Convince customers to buy the product.

In this online business plan, you need to focus on the product or service and always ask questions such as: Is your product or service capable of solving people's problems or improving? their life ?. Think like a customer and ask "How could this product help me?"

Step 3: Design and build your website.

Once you have the market, the product, and you are already in the sales process, think about designing your own small business web design. Should make it as simple, easy to use as possible. You have less than 5 seconds to get someone's attention - otherwise, they'll never see again. Some important tips to remember:

• Design and build your website

• Choose one or two simple fonts on a white background.

• Create clear and simple navigation, and the same on each page, making it easy for customers to navigate through the website.

• Use only graphics, audio, or video if it enhances your message.

• Create an opt-in offer so you can collect e-mail addresses.

• Makes purchases easy - no more than 2 clicks in checkout.

• Your website is an online store, so be as friendly as possible.

Step 4: Use search engines to navigate your target customers to the website

Pay-per-click (PPC) advertising is the easiest and safest way to get traffic to a new website. It has 2 advantages instead of just waiting for traffic to come to you in the most natural way.

First, PPC ads show up on search pages right away. Second, PPC advertising allows you to test different keywords, as well as the title, price, and sales approach.

Not only do you get instant traffic, but you can also use PPC ads to discover your highest and best converting keywords. You can then write articles on your website according to those keywords, which will help your ranking in organic search results (SEO).

Step 5: Build a reputation for your brand

People use the Internet to find information. Give that information for free to other websites and you'll get more traffic and better keyword rankings. The secret is to always include a link back to your website with each piece of information.

• Offer useful content for free: Create articles, videos, or any other content people will find useful. Distribute that content through online article directories or social media websites.

• Create a "send to friends" button under valuable posts on your website.

• Become support professional by participating in forums and social groups where many of your potential customers are gathered.

You will reach a lot of new people. But the great thing is that the pages that link your post will create your website Backlink. Search engines will love the links from related websites and you will get to the top very quickly.

Step 6: Use the power of Email Marketing to turn visitors into buyers

After you construct an opt-in list, you're making one of the foremost important resources in a web trade. Your customers and subscribers have given you permission to send email marketing. That means:

• You're giving them what they really want.

• You are developing long term relationships with a customer.

• Ability to measure customer feedback.

• Email marketing is cheaper and more effective than print, TV, or radio advertising because it targets more specifically and precisely the audience.

Anyone who visits your website and chooses to join your list is very potential there. Of course, there is no better tool than email to track and engage with those potential customers.

Step 7: Increase your income through back-end sales and upsell

One of the most important internet marketing strategies is developing every customer's lifetime value (LTV). At least 36% of people who bought from you once will buy you again if you care and interact well with them. Finishing the first sale was the hardest part - not to mention the most expensive.

So use back-end sales and upsell to get them to buy again:

• Provide support for the first product they buy.

• Send online coupons to loyal customers so they can redeem them next time.

• Provide relevant products on your “Thank you” page after purchasing.

• Give your loyal customers incentives to become loyal customers.

Step 8: Manage professional sales from the start

For effective online sales, only 7 steps above are not enough, when defining your business seriously, you should be professional from the start. Your working style will greatly determine the effect you get. To be professional and professional, you should spend an appropriate amount to apply technology to sales management.

Using 1 sales management software will help you optimize the sales process, save time, and effort a lot. You will be hard-pressed to imagine how much repetitive small tasks that software can replace take up your time, and more difficult to deliver the desired effect, even errors.

For example, when selling online, especially running ads or having campaigned on different channels such as Facebook, Shopee, Lazada ... the menu can come rushing, scattered, or at the same time, day or night. Are you sure I update the inventory promptly on online stores? The customer orders but does not have the goods delivered to the customer, which is invisible, both wastes advertising budget and makes the guest experience worse.

The internet is changing so fast that 1 year online equals about 5 years in the real world. But the principles of how to start and grow a successful online business never seem to change. If you're just starting a small online business, check out this article carefully. It will be the basic foundation to help you in your online business a lot later.

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