6 Pro Marketing Tactics to Validate Business Ideas

Before trying or adopting any of the following marketing tactics to validate your business idea, it is important to recognize that it is important to have a marketing strategy and plan that suits your specific business and customers. Not all of these ideas are ideal or optimal for your particular business. Even if you see your competitors or other successful personalities and corporates using these ideas, they will not necessarily apply to your business. Unless you have an idea of ​​your competitors' actual internal data / information, you will not know what is complementary to their business and what is not. What is right and good for one business may fail completely for another.

Some of the successful startups that have followed marketing strategies are Zomato, ID Fresh Food, Make My Trip, Bank Bazaar, etc. For example, some may appear to be going viral on YouTube and Facebook, but the same media may not work for you at all. If Marque Ting's policies are not implemented successfully, the result will be a bankruptcy that can happen faster than any other type of failure. So before starting any important marketing campaign, make sure that you are working by verifying both the facts and experience and consider whether these campaigns are equal for your ideal customers and your company.

Marketing tactics to validate business ideas

1) Landing pages

This is one of the most important marketing tricks to validate a business idea. You don't need an entire website or actual product on the shelf to validate your business idea. All you need is a simple landing page and traffic to that page. This landing page can be used when you are ready and to study customer trends. It can be used by free users and beta testers to sign up, or it can be used to secure actual sales. There are many landing page tools that you can take advantage of and these tools offer many features like easy email, listing building and instant payment integration.

2) Survey

Surveys are a great way to test the market, validate your business idea, and test initial lists and sales. In order for the survey to be truly accurate, it may be wise to use a third party service for unbiased results. However, you can use your own in-house marketing survey to build business connections and for soft sales.

There are different ways to conduct surveys, from people working in restaurants to surveys in a variety of ways such as e-mail questionnaires, Twitter polls and outbound phone calls or text-based surveys.

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3) PPC ads

‘Pay-per-click’ is a quick way to test your business idea. Within hours of starting to use it, you can have a lot of split test ads launched online, which can get your brand thousands of views. If you have flexibility in your budget, you can add ads in the range of less than Rs 100 to Rs 1 lakh. After doing this, you can get market feedback and data about your business in a few hours or days without waiting for a few months. If PPC is part of your long-term branding and marketing strategy, testing it will also give you insights such as 'How does customer acquisition affect your startup cost?'

4) In Person Sales

The success stories of today's big nine- and ten-digit businesses have started from the time when the founders went to different countries and cities for actual sales. By going door-to-door, the founders had the opportunity to pitch in-person / actual business with one potential customer at a time; This is a tactic with the highest touch point in marketing techniques to validate the business idea.

5) Free demo

Giving away free consultations, demos and test drives can all be ways to create leads and sales opportunities, build business connections and put your product in the hands of users. Just make sure you know the difference between those who are interested in a free product and those who will actually become customers by paying for the product.

6) Pre-sale on existing platform

There are many existing marketplaces that you can use for quick and inexpensive testing before you build your existing asset for consumer products. These could include Amazon, eBay, Lego and OfferUp.