5 Types of Digital Marketing Agencies in Singapore

Digital marketing is a broad term for all online marketing activities. It can involve online marketing aspects including SEO, social media, content, and press release marketing. That is why there are different kinds of digital marketing agency services provided in a marketing firm.

A digital marketing company in Singapore can give more than one type of service. However, Singapore has plenty of digital marketing agencies. That is why the competition is tight in this industry. For that reason, many firms decided to maintain a niche. A niche can set them apart from other digital marketing businesses and decrease their direct competitors. As a result, many types of digital marketing enterprises emerged. In this article, we will cover 5 types of digital marketing agencies in Singapore.

#1 - Creative digital marketing agencies

A creative design digital marketing agency is focused on the design aspect of marketing. Usually, graphic designing is their main service that they integrate with marketing. Some digital marketing agency Singapore firms use creative design as an added service.

This type of digital marketing company in Singapore focuses on creating digital content. This includes images, videos, and infographics. These digital contents use elements that help convince consumers to purchase the products provided by the company. They add visual appeal to ads so users are encouraged to click them and enter the sales funnel. Thus, the business gets a lot of sales leads.

#2 - PR digital marketing agencies

An online press release is a digital marketing aspect that focuses mainly on improving the business’ online presence. This digital marketing agency Singapore type works closely with journalists, bloggers, influencers, and other online authority figures. They distribute press releases to gain high-quality backlinks and increase the eCommerce website’s SEO ranking. They negotiate with influencers to get social media mentions. As a result, the followers of these influencers will check out the mentioned brand thus increasing brand awareness.

A PR digital marketing agency in Singapore provides many services. These include media and influencer relations. Strategy development, social media, and content marketing are vital in making every press release effective. They help organize online events to increase public relations. Usually, a PR digital marketing agency fixes a monthly fee from S$2,000 to S$20,000.

#3 - SEO digital marketing agencies

An SEO digital marketing agency enterprise pays attention to optimizing websites to rank in search engines like Google or Yahoo. This is so their clients’ target audience can find their websites in these search engines. They help businesses by improving their websites on-page optimization and implementing link building strategies. They provide keyword-optimized contents that are customized for every type of website.

This digital marketing agency in Singapore provides services including keyword research, link building, and website traffic management. They sometimes offer web design and development services. This is so they can optimize the website to make it search engine-friendly. These agencies provide a monthly price of at least S$500 every month.

#4 - Email digital marketing agencies

An email digital marketing agency Singapore business centers on creating emails and newsletters. These emails are used in many marketing ways. They can be used for brand awareness and updates of product launches. They are a good medium for direct contact with the customers and finding out how the business can help them. The goal of email marketing is to be able to turn client prospects into buyers.

An email digital marketing company aids in creating lead magnets and call-to-actions. They formulate email marketing strategies and advertising campaigns. They do email list maintenance and marketing reports. Usually, these agencies charge around S$200 to S$5,000 per month. Some email marketing firms charge per lead generation.

#5 - Social media digital marketing agencies

Social media digital marketing agency focuses on advertising on Facebook, Twitter, Linked-In, and other social media platforms. They help in promoting the brand, products, and services on the selected social channel. A good social media marketing firm picks the platforms that are best suited for the type of business they are working on. They do content creation, market research analysis, as well as profile creation and branding. The cost of availing of these social media marketing services is at least S$1,000. You can pay them per social media channel. For example, you will pay S$300 per month for Facebook marketing only.

There are lots more digital marketing agency types. There are automation marketing, SEM, content marketing, and so on. You can pick an aspect that you want your business to be marketed on. Then, you find a digital marketing company in Singapore that gives that type of service.