5 Social Media Marketing Tactics for Small Businesses That Actually Work

Studies show there are more than 3.5 billion users on social media in the world right now. This is more than 45% of the total world population, and it is only getting bigger with every passing day.

You cannot separate social media from business. It has become a crucial platform for the success of the businesses, both online and offline. Here we have listed the five best social media marketing tactics that small businesses can use to make their campaign a hit.

Start with quality content:

If you don’t know where to begin, start with posting industry-relevant quality content on social media. You will never go wrong with this. Content is the building block for any online marketing campaign to succeed. As a business manager, you need to make sure that you have amazing content on your blog and website on a consistent basis.

Sharing those content onto your social platforms will present you as an authority in the industry and increase your reach. It also helps you establish your brand as a valuable source of information for your customers. Interestingly, here are some social media metrics to check content performance.

To start with, you can choose to share:

• Tips and expert opinion within your industry

• Best practices and strategies that works for your industry

• Listicles and how-to content that gets lots of social shares

Using videos:

This can be another great addition to your social media marketing campaign if you choose to go with it. A lot of businesses are using video nowadays and it has proven to be a cheap and effective marketing tactic. Moreover, customers nowadays want these type of content, so why not go with it.

Many small businesses have claimed that using video content has helped them increase their sales. For instance, I would recommend you to go with videos that highlights your products and services in an educational and instructional way. Or, you can also try storytelling about your brand struggle and future visions. This instantly catch the attention of the customers and makes them interested in it.

For any assistance, you can also reach out to any ethical digital marketing agency to help you make your social media marketing campaigns a success.

Online reviews:

Many customers look out for reviews before purchasing any products or services. Thus, try including online reviews into your social media marketing plan and see if it is working well for you.

Online reviews offer a reliable information from the people who have first-hand experience. These reviews have the power to make or break the image of a brand. Hence, it is always good to get more positive reviews from your existing customers. Simply ask them to write a review about your product or service in a polite way. The more positive reviews your will have, the more successful your brand will get in your competitive industry.

Getting help from influencers:

Influencers have becoming a big deal in this digital era. You can choose to rely on them to spread the word about your brand and make more people aware about it.

Influencers are the well-known people who are being followed by a huge number of people on social media. When they post about any brand and tell about how much they love it, it encourages their followers as well as makes them interested in the first place. Out of which, many of the followers buy it too. This is why, influencer marketing has become a one of the top marketing tools for the businesses, especially the ecommerce ones.

Sending personalised message:

Who doesn’t love to get personalized messages. And it can be a pretty big advantage for you if you’re a business owner. People nowadays love the brands that make them feel that they are genuine and keep things real. Sending personalized messages make them feel connected with you and portrays an authentic image about your brand.

Personalized messages have the capabilities to set you apart from your competitors who aren’t into it and instantly make a great first impression about your brand. Hence, sending personalized messages:

• Brings significant results

• Builds trust and customer relationships

• Helps in providing more value

• Creates a convenient way of communication for customers

Final Thoughts:

The key to make a social media marketing campaign successful is to know the tactics that works well with your industry. You don’t always need to spend big amounts of money to make a campaign successful, it’s the tactics you implement in your strategy that counts more. Reach out to Dignitas Digital to know how you can practically grow your brand on social media.