5 Reasons Why You Really Do Need a Marketing Team

Entrepreneurship doesn't always mean "do everything by yourself." Even if you have an online business degree or Bachelor's degree from a business school or online program, you might still want some extra assistance. When it comes to entrepreneurship, sometimes you should use all the help you can get, especially with marketing and brand strategy. Here's why you really do need that marketing team, after all.

You Can't Do It All

Sure, you may have a graduate degree in business administration. You've been prepping to run a small business for ages. You believe your entrepreneurship will stand out and you've selected a human resources manager and a handful of project managers to help you execute your vision.

Even with a solid team behind you and an online business degree, you simply aren't a superhero - even though it would be great if you were. If you're trying to run operations management, human resources, business communication, and general business all by yourself, you're signing up for a whole lot of business world stress.

Brand Strategy Is Key

You, your project managers, and supply chain managers may have a great idea of what your brand voice should be. You've laid a solid foundation and have the practical skills to back it up. However, it's not resonating with your customers. A marketing team knows more about data analytics and consumer behavior and can find out how to align your brand strategy more accurately.

Many members of marketing teams are alumni of international business schools and know how to align small business branding with the rest of the business world. Often, for New York residents, finding a branding agency is as simple as Googling "branding agency NYC."

High Employment Standards

It's no secret that marketing agencies look for business managers that hold international business certificates, master's degree accreditation, high GPA averages, and business ethics undergraduate degrees. Put simply, they're hiring the cream of the crop. Many marketing agencies have rigorous application processes that look at Bachelor's degrees, online degree programs,

MBA programs, and graduate degrees or higher education experience. These include various business majors and business disciplines such as financial analysis, data analysis, business foundations and business goals, strategic plans, and public relations. When you're relying on a marketing team, know that potential employers are looking for top-tier talent.

They Free Up Your Time

One of the most valuable things marketing teams give you is time. Say you want to pursue additional schooling, an MBA program, or certificates. Between being an entrepreneur and wrangling business managers, when do you have the time? You're acting as financial manager, entrepreneur, and logistics expert. You don't have the time to meet with an academic adviser, let alone go to class.

A marketing team can take a lot off your plate, allowing you to meet your academic adviser, take an elective course, study for exams, and pursue higher education all while refining your business strategy. It's truly a win-win.

Specialization Matters

One thing many people neglect is specialization. Specialization means that whether you're in sports management, financial services methodology, or risk management, you're something of a subject matter expert. While some people can claim to be a jack of all trades, there's usually the follow-up "master of none."

You want to work with masters. Someone who pursued an online course or degree program in marketing is liable to know more than someone who didn't pursue that same online course or degree program. Business professionals in the US often rely on specialization to get unique jobs done.

If you're sold on a marketing team, the next step is to put out feelers. Whether you're connecting with prospective students who are interested in graduate programs in the field or established agencies that offer great ROI, adding a marketing team to your repertoire is well worth your time.