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5 Must-Have Website Design Features To Boost Your Business

Website Design Features

By Gargi SharmaPublished 3 years ago 3 min read
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Today, the number of existing websites in the world has reached well over 1.7 billion and rising. However, only 200 million of them are active at this moment. Meaning every 9 out of 10 sites are inactive or little to no user traffic.

Read the article to find out the top 5 must-have web design and development features to improve the website rank in major search engines.

Match Visual Appeal of Your Website with Business Goals

When browsing, poorly designed websites leave users unhappy, frustrated, confused, or just plain bored!

How Can You Design a Website to Avoid This Situation?

• Identify the goal of your website. It may be higher user engagement, increased sales, lead generation, etc.

• Define the niche of your website. For instance, it can be digital e-commerce products, pets, health, fashion & beauty, or sports.

• Choose the colours of your text, banner, buttons, background, and logo accordingly.

• For the beauty/fashion sites, pastel colours like pink, turquoise, and light green are the most effective for the background, banner, and logo.

• For the food and beverage website, mustard yellow and bright red colours are the preferable ones.

• Last but not least, manage the content on your website demonstrating high-quality, relevance and user engagement justifying your business goals.

Minimize the Load Time of Your Website

As the title implies, the site content has to load fast to keep visitors on your website for a long time.

Studies show that on average, 40% of the visitors will abandon your site if your website takes longer than 3 seconds to load and sizable profit is going to plummet.

Just 100 milliseconds more time than usual can decrease your conversion rate up to 7%. 5s load time may result in five times bounce rate.

Compliance with Cyber Security, Privacy Regulations, & Formal Guidelines

According to a finding, the total global cybercrime-related loss was estimated to reach up to 6 trillion by the end of 2012.

43% of all cyber-attacks are experienced by small & medium businesses and out of which, 60% go out of business in the following six months after a cybercrime attack.

Governments around the world have executed legal guidelines & regulations GDPR (General Data Protection Regulation) to protect the privacy of the customer data and your business from such attacks.

Follow these guidelines to secure the personal data of customers such as names, contact, address, or credit card details.

Focus on Building A User-friendly Website

A user-friendly website means how quickly users can find the required information for their queries, how visible your request or call to action (CTA) buttons, and how easily any visitor navigates your website.

The usability of a site varies between the overall business goal and what content you provide.

Ask Yourself These Questions:

★ Is your website mobile responsive?

★ Is the navigation intuitive?

★ Is there a “live chat” option?

★ Are the colours natural to the eye?

★ Did you provide essential distinguishable information?

★ Does it have relevant & high-quality pictures?

★ Is content explicit and easy to understand?

★ Does it make good use of the entire space?

★ Does it have a visible search bar?

★ Does it support other currencies (especially for e-commerce sites)?

Easy-To-Maintain Website

You'll never stick to the same design for your website that worked well over a decade ago.

It is better to hire a PHP developer to incorporate changes with the help of content management systems (CMS) such as Spotify, Joomla, & WordPress.

This change could be as small as changing the shapes of your buttons, updating pictures or shifting your logo a little towards the right. Just log in to your CMS, and you can easily edit the site according to the requirements.

Conclusion

Direct your efforts to make your website unique and user-friendly to boost your business and ensure that visitors and potential customers have a smooth experience. Hire a top website development services company to achieve this.

Stay tuned for the latest design updates in the digital market.

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About the Creator

Gargi Sharma

Hey Flocks! Gargi Sharma is a Digital Marketer. As a Lover of Brevity, She's Doing Social Media and Blog Writes in Spare Time.

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