5 Inexpensive Ways to Advertise Your Home-Based Business

If you are the owner of a home business, you must be aware of the struggles of advertising it. Moreover, chances are that you have an extremely low advertising budget. No matter how useful a product/service you are offering to your customer. There is no point unless you are promoting it in the best possible manner. You have to let the customers know that your business exists!

#1 – Write a Blog

Writing a blog will help you get the necessary attention you need. Your blog can be like your space where you can share your ideas and thoughts along with pictures that can help you promote your business. The blog will help you gain a business identity and rank higher up in the Google results pages. Here are a few steps which will help you get started on your very own blog.

- Get a CMS that is both affordable and easy to use. You can use a well-known platform such as WordPress that will help you create your own blog in no time. If you need help with developing your WordPress blog, you can get in touch with a freelancer for WordPress site development.

- Get hold of a guide that will help you through the entire blogging process. There are plenty of resources available online that can guide you through the different steps of blogging.

- The next thing you would want to do is decide on your content. Depending on the kind of business that you own, decide the content. You may opt for a content that is strictly business or combine the elements of your business with other fun topics.

Being consistent on your webpage is the key to being successful. Have meaningful content which your reader wouldn’t want to miss out on!

#2 – Get Business Cards

No matter what the scale of your business is. Business cards are a tried and tested tool that will help you generate leads. The good news is that they are extremely cheap to produce and can have a lasting impact on your client. A business card that is creative will help you grab even more attention. Keep a couple of business cards stacked inside your wallet. You can hand them to anyone who might seem even slightly interested in your business. If you go to a networking event, then you can simply just hand them over to people. The concept is function-based business cards on the rise nowadays. You can use them for the purpose of appointment reminders or a discount coupon for your customers.

#3 – Be Social

Your networking abilities will have an impact on your business. Fortunately, for businessmen nowadays networking is not as difficult as it used to be. Facebook, LinkedIn, Instagram and Twitter are effective tools to network with your potential customers and generate leads. The best part is that all the social media websites and their apps are free to use! You can advertise simply through posts that will appear on newsfeeds all over the globe.

Depending on your audience and the nature of your business, you may use a particular social media platform to help you engage your users and reach out to a wider target audience. Developing your business profile is not that difficult anymore. You can create your profile using a social media platform and connect with your target market. Just creating a business profile is not enough.

You must focus on creating catchy and valuable content that will help you reach a wide range of audiences. Another important tip for the newbies out there: don’t make a business profile on too many platforms. If you wish to be on every single social media platform then you should hire help. Having ghost accounts are not credible for your business and will discourage buyers from making a purchase.

#4- Press Release/Interviews

A press release is a great way to reach out to your audience. Share information that is worthy and is not just a publicity stunt. If you are offering a new product or service, share it through a formal press release. However, do make sure that you are following are the correct procedures and not committing any mistakes related to press release writing.

Another way to get the message across would be through interviews. Being mentioned in an article or being invited as a guest speaker will increase your chances of being visible. Moreover, an interview in which you are sharing your experience as a small-scale business will make your brand name more credible.

There are different ways for you to do your business’s publicity. This entirely depends on the nature of your business. For example, if you have carpet cleaning businesses you would obviously be marketing it in a different way. Your main aim would be to come on top of Google’s search pages when someone types London carpet cleaners on their search bar.

#5 – Target your Surroundings

What most small businesses overlook is that the first step is to promote their business where they live. Make sure that your business remains associated with the place it is functioning from. This is the best way to generate leads and attract customers. Google and Yelp provide businesses to establish their local business profiles.

This allows them to be searched higher up on Google search results. All you need to do is enter your business’s information and Google will make your business easy to find locally and globally! Advertising your business locally can be the perfect way to start off with. Once you have established yourself you can explore other ventures.

Final Thoughts

Setting up your home business can be quite challenging at first. Moreover, the advertising bit can be the most difficult part. Especially if you are tight on budget, unsurprisingly most home-based businesses are tight on budget. However, once you have successfully established it, you wouldn’t want to trade it for anything else. Our tips above can help you stay within your budget and successfully advertise as well!