5 Essential Marketing Strategies for Any Startup

Launching a new startup is one of the most exciting times of the startup life cycle until you realize that you’re not the only one in the field.

There are thousands, if not millions, competitors that are fighting tooth and nails to attract audiences and generate leads. In this case, no matter what industry you’re in, you need solid marketing strategies to cut through the noise, outperforming your competitors.

However, the endless marketing ideas or strategies out there can make you unsure of the most effective one to take for your business. Therefore, we’ve listed only some of the essential marketing strategies that you can implement to stay ahead of the game.

From content marketing to Google Adwords, let’s make your startup get off the ground!

1. Content Marketing

One of the most powerful ways to engage your audiences and make them stay in your site (and any other marketing channel) longer is by providing valuable content.

Informative and relevant content is one of the main reasons why your target audience keeps coming back for more. So, it’s not that surprising if a study found more than 89% of marketers saw positive results from content marketing, regardless of their particular goals.

There is a bunch of engaging and affordable content that your startup can create to attract more audiences, such as blog posts, explainer videos, checklists, infographics, e-books, and more. To give you more insights on which content you should create, below are the top types of content that most B2B marketers create for their content marketing strategy:

2. Social Media Presence

With more than 3.8 billion users worldwide, social media platforms are such an ideal place to promote your startup to a broader audience.

Since almost everyone is on social media, a strong, solid social media presence will help your target audience find your startup easier and much faster.

Over 73% of marketers claim that social media presence has been “somewhat effective” or “very effective” for their business’ growth. For instance, you can start building your social media presence by tapping into some popular social media platforms, like Instagram, Twitter, Facebook, or LinkedIn, and distribute your engaging content there. You may also consider experimenting with ads on Facebook or Instagram.

3. Google My Business

Whether it’s for startups or even large corporations, nothing beats a free resource. This is why Google My Business (GMB) is an essential platform for any company of all sizes.

GMB will help your startup show up the business information in the local Google search results and on Google Maps, leading people straight to you. You can easily manage the listing when you set up a business page in Google.

As GMB makes up 25% of the top local ranking factors on Google, you need to set up your GMB page so that your startup has the chance to feature prominently on Google search and Maps for free.

4. Email Marketing

Do you know that 3.9 billion people check their email every day? From this huge number, one thing is clear: email is still alive and kicking. It can be a powerful tool to communicate your message to your early subscriber base and build your brand.

Whether sharing your monthly startup newsletter, include new product betas and releases, share exciting news, special offers, or giveaways. Email is still an affordable and effective way to connect with your audience.

Some email marketing tools can help you create engaging emails for your subscribers and ensure that you can push your message far and wide.

5. Google AdWords

For most startup owners, growth is the number one priority. And if you’re looking for an instant, quick way to see visible results of your business growth, Google AdWords can help you with that.

Google AdWords allows you to create these two following types of online paid ads:

a. Search ads campaigns – ads that pop up in Google search results.

b. Contextual media campaigns – ads that are displayed on the Google Display Network (Google AdSense publisher sites such as Blogger, Gmail, YouTube, Facebook, etc.)

Considering that your monthly startup budget isn't most likely a couple thousand yet, you need to make sure that you're making the most of your money. It’s crucial to keep in mind how much you want to spend per day or roughly how much you are willing to spend per month on those paid ads.

Final Thoughts

Effective marketing strategies won’t only help you boost your startup’s online presence but also help you to build a reputation of trust and credibility – which is crucial for a startup to appeal to potential customers.

With those essential marketing strategies in hand, you can now choose the right ones that match your business budgets, goals, and preferences. One last piece of advice is to utilize them all so you can make the most of your precious marketing budget you’ve spent on.