5 Easy Steps To Create The Perfect Sales Page On Your WordPress Website and 5 Simple Ways To Optimize Your WordPress Website
Create The Perfect Sales Page On Your WordPress Website and Optimize Your WordPress Website
Sales and leads are the lifeblood of all online businesses. If you’re building your site on WordPress, then you’d be happy to know that creating attractive and high-converting sales pages is relatively easy on this platform. Read on to find out how you can create the perfect sales page on your WordPress site.
Step 1. Prepare your content
When preparing your content, it’s important to put yourself in your customer’s shoes. Ask yourself ‘why would I buy this product?’ Make your customer see just how useful your product is, and the benefits they’ll get if they purchase it.
Make sure you use words that your audience uses. If you’re targeting an older audience, then you don’t want to use slang terms. Always keep your audience in your mind while you write your sales copy.
Step 2. Upload to your WordPress website
Once you’ve finished writing your content, it’s time to upload it to your website. Don’t forget to also upload your product-related images and videos as these will help your customers in making their decision. Try not to use stock photos. Instead, use real photos so that people can actually see your product in action.
Step 3. Design your sales page
If you’re not sure what the best design for your sales page is, you can go online to look for inspiration. With the help of a drag and drop page builder, building a sales page is even easier. You can easily drag a content module to your desired location. You can change colors and fonts easily, and do all sorts of customizations.
Best of all, you don’t have to imagine what your sales page looks like. These drag and drop page builders are also WYSIWYG (what you see is what you get) editors, so nothing is left to your imagination!
Step 4. Link to your payment processor
The most popular payment processors for online businesses are Stripe and Paypal. You’ll find plenty of plugins that makes integrating a payment processor easy. You just need to choose the best one that suits your needs.
Step 5. Publish your sales page
Now that you’ve got all important elements of your sales page in place, it’s time to publish it and announce it to the world. Don’t forget to check your sales page on the front end, and try buying your product yourself. Make sure there are no errors, and that your customers will have a great buying experience!
Ways To Optimize Your WordPress Website
Having the most stylish and the most beautiful website in the world doesn’t mean a thing if you’re the only one who visits it. You don’t want to be all alone admiring your website. Of course, you can pay for traffic by advertising on social media or other platforms. But, would you really want to pay thousands of dollars in advertising fees when you can get highly qualified and FREE traffic from Google? Probably not.
This is why search engine optimization or SEO is so important for online businesses. You may be a blogger, an affiliate marketer, or an online store owner, and I think you’ll agree with me when I say that search engine traffic is the best source of traffic.
Here are a few ways you can optimize your website for search engine traffic:
1. Use a fast-loading theme
There are thousands of themes to choose from in WordPress.org. However, most of them will be slow. Google loves fast-loading sites, and you’d hate to find out your theme is causing your site to load slowly on people’s computers.
2. Add a sitemap
Help search engines crawl your website content faster so they can add it to their database. The earlier your content gets crawled, the faster you can get your site to appear on search engine pages.
3. Install a caching plugin
There are a number of free caching plugins you can choose from. How it normally works is that it will generate a static HTML file of your web pages. This means that your web server will no longer have to serve up all your website files to each visitor. The static HTML files are lightweight, and this makes your site load faster on your visitor’s browser.
4. Use human-readable permalinks
WordPress gives you a few options for how you want your permalinks to appear. The SEO-friendly format recommended by search engines are those that make it easy for people (and search engines) to understand what your content is about. The most common format used by SEO-optimized websites is the post-name permalink format.
5. Install a good SEO plugin
Yoast and All In One SEO Pack are two of the most popular SEO plugins. Choose which one you’d like to install, configure it properly, and you’ll have a nice SEO-optimized website soon.