4 Mistakes You Should Avoid Making With Your YouTube Channel and 4 Tips to Follow When Planning a Successful YouTube Channel

As you start your new YouTube channel, you probably already have an idea of the few things that you need to do to be successful. However, just as essential as it is to know what to do, it is equally important to know which mistakes to avoid. Here are four mistakes that you need to avoid when you start your YouTube channel.

Mistake #1 – Avoiding Your Audience

Your audience is the only reason why you have a YouTube channel in the first place. Without them, you will never find success. If your audience asks you questions or leaves you feedback in the comments section of your videos, then you need to reply to them as often as possible. You need to make sure that you respond with thoughtful answers that fit the question being asked. The more that you engage with your viewers, the more connected they will feel with your business.

Mistake #2 – Not Optimizing Your Video Titles

Google acquired YouTube in 2006, which makes a lot of sense that both search engines would use titles in their search algorithms. If you don't include relevant keywords in both your title and video description, your audience won't be able to find you in the search results. You need to make sure that you create unique and engaging titles that incorporate relevant keywords so that your videos can appear higher up in the search rankings.

Mistake #3 – Not Branding Your YouTube Content

If you fail to brand your videos, it makes it that much harder for your viewers to recognize videos that you've produced. This is especially true when they are viewed on other social media platforms, blogs, or websites. Properly branding your YouTube videos is relatively easy and is incredibly useful. You can do this by adding a branded intro to your video, displaying your brand in the video background, or showcase your merchandise.

Mistake #4 – Not Customizing Your Thumbnails

YouTube allows you to choose any thumbnail that you want for your videos, which is what will show up next to your video title in the search results. If you don’t choose your own thumbnail image, YouTube will assign it a random thumbnail. To better engage your viewers you want to make sure that you add your own custom image that best represents each specific video you produce.

When you're building your YouTube channel, these are four things that you need to avoid. Keep this in mind, and you'll be well on your way to growing a successful YouTube channel for your business.

Tips to Follow When Planning a Successful YouTube Channel

It takes a lot of time and effort involved in making a successful YouTube channel and chances are high that you won’t become an overnight success. Building a successful YouTube channel requires a blueprint so that you can stay on track. Here are four tips to follow when planning a successful YouTube Channel.

Tip #1 – Define Yourself

Before you can start to create your blueprint, you need to know who you are, what you like, and how you want to present yourself to your target audience. Defining yourself and creating your brand is critical for creating and maintaining a successful YouTube channel. You need to focus on something that you're knowledgeable or passionate about. As long as you do what you love, and do it well, you'll be able to attract an audience. There is no end to the things that you can do on YouTube, so go out and find your path.

Tip #2 – Define Your Capability

Content on YouTube that has a higher production quality tends to get more views. However, it is possible to make great content at all levels of production; you just need to find a way to take advantage of your skills and the equipment that you have. You won't be able to shoot the epic fantasy battle scene if you only have an old camcorder from the 90s, but you could use that same equipment to talk about or review an epic fantasy battle scene. Make sure that before you start to plan and create content that you take your gear and capability into account first.

Tip #3 – Define Your Audience

The most important part of having a YouTube channel is creating a good relationship with your audience. It will single-handedly decide your success or failure. Everything that you do needs to be focused on building your target audience. As you develop a relationship with your target audience, you'll start to build demographic information that can help you tailor your content so that you can appeal to a broader audience.

Tip #4 – Create a Content Schedule and Stick To It

The key to starting and maintaining a successful YouTube channel is consistency. Upload strong content regularly is much more important than having infrequent, mind-blowing content. Regular content can help keep your audience’s attention on your channel making it much easier for you to develop a relationship with them.

Starting a successful YouTube channel isn't tricky. Keep these four tips in mind as you plan your YouTube strategy, and you'll be well on your way to finding YouTube success.