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3 Unique Hacks to Attract More Customers

How to gain more customers!

By Maggie BloomPublished 3 years ago 4 min read
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3 Unique Hacks to Attract More Customers

Every business owner wants to increase his or her customer base. But how do you attract more people to your business? It all narrows down to how you market your brand and products. A few seconds after seeing your content or visuals, the potential customers will have made an assessment of your brand and decided if they should go on engaging with it.

The first impression is, therefore, key when it comes to online marketing. Unfortunately, you have only one chance to create a great first impression. We have prepared a list of things you can do to polish your brand strategy.

Promotions and Customer Discounts

Customers engage with your brand in an attempt to find deals or value. By offering potential customers introductory discounts, gift wrapping for the first purchases, and specials such as "buy 2 get one free", you will lure them.

These are business bargains that will help attract more customers who want to do business with you but need an incentive to join your customer base. After successfully luring them to your business, you should track their purchase patterns and their preferred offers.

This way, you can target them with more relevant marketing strategies in the future. Remember, the intention is to cement their loyalty to your business.

Ask for Business Referrals

Once you have established your customers' loyalty, you can leverage that by requesting them for referrals. Your existing customer base is a great source of new customers. However, you shouldn’t act passively by waiting for them to bring their colleagues, family, and friends.

Come up with a systemized approach to solicit business referrals from happy clients. You can achieve this by building referral-generating activities within your sales process. Don't shy away from sending follow-up emails to your customers enquiring whether they are were satisfied with your product or services.

You can escort the first email with a second one asking for referrals. If your sale price warrants an incentive, use it to inspire customers to bring in new customers.

Partnering with Complementary Businesses

By teaming up with businesses with the same customer base as yours but not directly competitive, you can strategize on how to combine efforts to help boost business by attracting more customers.

This technique will help you save some dollars due to the shared marketing cost. If you are selling custom die cut stickers, for example, working with a printing business is a great partnership.

Recontacting Old Customers

This is why we recommend collecting your customer's contact information. You can always revisit the customer contacts list to market your brand to old customers who have not done business with your company for a while.

You can create a schedule to carry out this activity, which could be quarterly, semi-annually, or annually. Select all customers you have not done business with within that duration and reach out through direct mail, phone calls, text, or email.

A "We miss you" message accompanied by a promotion or deal is enough to do the trick.

Networking

Meeting new people and telling them about what your business does is one of the greatest ways to create brand awareness. Consider joining networking organizations, the local commerce chamber, or a trade association.

Attend all meetup and PTA meetings because these platforms offer a great networking opportunity. In your networking efforts, try taking a "how can I assist you?" kind of approach instead of focusing on what you have to gain.

Updating Your Website

Most B2B buyers and consumers find new businesses through online searches. This means you will have to boost your online visibility for potential customers to find you. This is time for you to review your SEO strategies and making sure that your website is mobile-friendly.

The design of your website will also have a great impact on your ranking. Having too many graphics on your site will slow it down, and a slow website is a great turnoff for most visitors. You can either create an in-house team of SEO specialists or hire third-party SEO companies to manage your website.

This list is definitely not exhaustive. You can think of it as a starting point. There are many other ways to attract more customers to your business, and you are free to work on them as well. The secret is starting today, and before long, you will realize that your customer base has expanded.

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