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3 Branding Factors that Affect Consumer Behavior by Athena Pettit

Especially if we talk about financial advisors that are more focused on the capital markets and offer more structured financial solutions like Athena Pettit, it's evident that their vision behind attaining financial clarity with branding is to stick to the most impactful means of brand promotion. So what are these means that most prominently define, promote, or elaborate the brands and their products?

By Angel DiptiPublished 2 years ago 6 min read

Have you ever wondered as a brand, what factors of your brand presentation most affect the consumer and their behavior? When we talk about branding, the modern and advanced social world has expanded so much that branding today seems to be an easy task. It's almost like a piece of cake for many new brand representations or marketers that consider social media a key to easy branding and technology a solution for effective marketing.

While that is true, have you ever wondered how this really works? And is it enough to have your brand or products promotion out there to attract consumers and increase brand purchase? We believe not. Certain aspects of branding that are more crucial and valuable in this 'online' marketing world have taken over the diverse branding methods and are here to stay for a long while.

Speaking of these key marketing and branding factors, if you understand and use them rightly, you can sure shot understand consumer behavior. Now, if that's what you're getting without diving into the diverse branding mechanisms, then what more do you need to increase brand sales? Yes, we know you're here for answers and that's what we're going to offer you below in detail. So let's dive into the effective branding factors, shall we?

Crucial Branding Factors:

When it comes to brand promotions and commercialization, even professional financial advisors prefer brands opt for the most impactful and converting promotional means to influence consumers and their purchase decisions. Especially if we talk about financial advisors that are more focused on the capital markets and offer more structured financial solutions like Athena Pettit, it's evident that their vision behind attaining financial clarity with branding is to stick to the most impactful means of brand promotion. So what are these means that most prominently define, promote, or elaborate the brands and their products? Let's have a look:

1. The Brand/Product Color:

Yes, the most prominent and crucial aspect of branding any product revolves around branding color. And if you're not familiar with the importance of branding color and the power it holds in terms of influencing consumers buying decisions, then it's time you notice how specific colors of products and brands were the first and only elaborative feature that influenced you to 'NOT BUY' it.

For a more precise idea, if you notice the color palette of the most popular brands and products, you will see how they are mostly clear, consistent, and more meaningful when it comes to expressing the brand itself.

The color of the brand products and its promotion is the most crucial aspect that helps the consumers/buyers identify the business and products they are seeing. The uniqueness of the color palette of your brand makes people remember your brand. In addition, the more consistent you are with the color palette throughout the promotion, the more it is easier for the same brand to be easily recognized by a wider consumer audience. It's like once a color theme of a brand attracts one or more viewers, they will remember it as something unique, even if they don't purchase the products in the first place. In continuation, when they will come across any color relevant to your brand's color scheme, it will instantly remind those people of your brand, influencing them to associate with the brand.

But why does the color scheme or color palette have so much value and effect on the consumers? If we speak about financial tips and strategies, the professionals in this field like Athena Pettit would commonly speak about the use of mental stability and decision-making for incorporating effective financial decisions in business. Whilst this is a psychological concept that goes a long way in the financial world, it is relevant to expanding profits through branding. You use strategies that affect the consumers and influence them to make purchases. Colors, as we know them, have psychological emotions connected to them too. In this way, using this emotional psychology concept of colors tied with the psychological strategies that have an effect on consumers, makes a massive deal for branding and their long-term progress.

In fact, if we talk about the emotional connection that people have psychologically with colors, there are many brands that market and grow with this strategy. It's almost like tying your brand and all its future promotions to a specific color palette or theme; since the color of a brand/product is the first thing anyone notices. With that being said, choosing a color theme that doesn't infuriate the viewers or incorporate negative emotions is crucial for progressive branding.

Some common types of brands that have efficiently used this unique and consistent color strategy for years include:

• Coke-a-cola: Yes, we're talking about the classic red that we have all grown up noticing, admiring, recognizing, and loving in the Coke-a-cola. Undoubtedly, this color branding has always made us feel excited and fresh.

• UPS: We all remember the plain and bright brown color of UPS we have grown up watching and memorizing from time to time. As a matter of fact, the bright brown of UPS has evidently always intrigued the emotions of stability, familiarity, and reliability for us.

All in all, the ideal way to pick a color theme for your brand that helps promote it in the short and long run, is to understand the psychological effect of each color on humans. In this way, you can clearly understand what would appeal to your target customers the most and then finalize a color theme that best fits your brand.

2. The Design of Your Brand/Products:

Other than the color, what's the next thing that people notice and never fail to focus intensely on? Yes, that's right – it's the design of the product. No matter how simple, straightforward, or complex the design of a product may be, as long as it is complimenting the brand and its meaning/concept, we've all found ourselves lost, exploring its design in depth.

Evidently, just how those designs grabbed our attention is the design of your brand and its consistency, which is also a crucial factor that affects consumer behavior. Depending on the type of business you're managing, the ideal way to gain maximum financial profit with promoted sales is to understand how your consumers are going to view the product.

• For physical product-based businesses, what makes the design wholly unique and attention-grabbing is not just the intriguing textures but also how complete your design is. This means the continuation of the design approach on not just the product but also the usability and packaging of the product. Everything should be designed and relevant in the way they are designed.

• In contrast, for designing service-based businesses or brands, it's evident that consumers are going to be attracted by the web and content overlay and how you represent that. Keeping that in mind, it's crucial to understand how you are planning to portray your business website and content and what meaning it should deliver with its design. While you focus on these concepts, make sure to implement usage and navigation ease – because, unlike physical products, the viewers wouldn't be intimidated and attracted by the complex textures on web designs. Instead, complexity in web and content designs simply makes the viewers/consumer get bored or uninterested.

3. Photos of the Brand/Product:

How you portray your brand is undoubtedly the last yet equally crucial aspect of grabbing the consumer's attention and interest. Now, if we look into the photo portrayal and its comepti0on in today's media world, it has come a long way. Yet, there's no competition in brand photography when you know what a brand/product is supposed to represent and how you're going to give away the meaning/story using its photography. Some concepts that matter in the photography of brands/products for affecting consumer behavior include:

• Look

• Personality

• Lighting

• Meaning/story/subject of your brand

No matter how much sparkle or simplicity you're planning to portray in the brand pictures, as long as these concepts are effectively considered and the photography of your brand compliments its meaning and personality – you can expect the pictures to efficiently affect the consumers towards a more consistent positive purchase decisions.


Branding is similar to any other aspect of business management and setup, a crucial aspect that determines the financial growth and stability of a business/brand and its products. The only way you can use this vital and crucial concept of business stability is by understanding how brand portrayal can influence the viewers to turn into happy consumers of your brand. Once you focus on this main concept, you can attain long-term stability and profitable results for your brand or business. Good luck!


About the Creator

Angel Dipti

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