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11 Things You Need to Know About Hiring a Copywriter

and the Benefits

By Jaymie SuhPublished 4 years ago 7 min read
11 Things You Need to Know About Hiring a Copywriter
Photo by Arnel Hasanovic on Unsplash

Hiring a copywriter can be a crucial decision. But there will be some good benefits that your business can have if you decide to hire one. It can be both direct and indirect business benefits, especially if you also want to run your business online. The best thing to do is to make sure that you can get the best copywriter that you can afford.

Writing content for business is not as easy as it sounds. Of course, for writers, it’s just a piece of cake for them. Most of the good copywriters live and breathe with writing great content. The return of investment for your business can be amplified provided that you have chosen one of the best copywriters.

It’s not a secret that hiring a copywriter can bring in thousands of dollars to your business. If you haven’t tried it yourself, it’s the best time to go for it. But before you do, it’s best to check out some copywriting FAQs first. It’s the best way to learn a few things about hiring one for your business and what a copywriter can do for you.

11 Things You Need to Know About Hiring a Copywriter

1. How Do I Hire a Copywriter?

Hiring a copywriter depends on how you want things to get done. If you’re going to see the difference with your business income, you need to also invest in the best one you can find. You can find the best copywriters from high-quality freelancing sites such as Upwork or Fiverr.

Once you have posted a job ad from a freelancing site, you need to ignore the fancy resume. It’s better to ask the applicants for a sample of their work and do a quick interview. Choose a candidate who asks a lot of questions about your business and someone who can work with your terms better.

2. What Jobs Can a Copywriter Do?

A copywriter’s job usually revolves around writing great content for your website. But copywriters can also write content for your business social media account. Hiring a copywriter means that you wil also get an error-free content for your business. They can also collaborate with other professionals around customer service, public relations, marketing, and more.

Most copywriters can also handle multiple projects and always hit the deadline since they are also multitaskers. They can interpret the creative direction and turn it into meaningful content. These contents should increase your brand’s popularity as well as your ROI, which only a copywriter can provide.

3. Why Should I Hire a Copywriter?

  • Copywriters can write content that will get results.
  • If you want to see results, hiring a copywriter is the best option for your business.
  • They can create content to persuade consumers to buy your product.
  • Copywriters are trained to use persuasive words that can increase your sales.
  • Copywriters know how to get the best outcome.
  • Since they are professionals, they know the words to use to get the best results for your campaign.
  • They can provide you with error-free content.
  • Copywriters can deliver perfect content most of the time. It will gain people’s trust t your brand.
  • Copywriters can increase your ranking on the search engines.
  • SEO is one of the specialities of a copywriter. It will help your business website to be more searchable in Google or other search engines.

4. Who Needs a Copywriter?

Since we are now living in the digital world, businesses need to have their online presence if they want to keep up. If you have a business, you need to hire a copywriter since they can create content for your website and ad campaigns. Some companies who doesnt hire a copywriter are at risk of income losses overtime.

If you have your business website, content is king. Hiring a copywriter can help you get the consumer’s trust and become your loyal customers in the future. With the help of a copywriter, you can achieve a close to perfect website.

5. What's the Difference Between a Freelance and Agency Copywriter?

The main difference between freelance and an agency copywriter is the pricing. Most copywriters already know how copywriting works. There are a lot of copywriters out there that can work well for your business. However, if you want to make the most out of your business budget, it’s best to hire a freelance copywriter.

However, copywriters that are tied up from an agency are handpicked. It means that they already passed the qualifications of a copywriter. If you can afford it, hiring a copywriter from an agency can save you time and effort from the screening and interview process. Although saving money is essential, you also need to save time, so it compensates whatever type of copywriter you choose.

6. Is Copywriting Difficult?

Copywriting can be challenging most of the time. But once you get the hang of it, you can get used to it. This job needs a lot of research and using persuasive words that match the target market. It’s a very challenging task since you always have to think about an excellent idea for your next client.

Copywriters dont just write an article. They have to analyze and use proper keywording techniques as well. Aside from the technicality of the content they make, they also need to choose the words that are easy to read to entice site visitors to buy your product.

7. Will a Copywriter Work for Free?

There may be some freelance copywriters that will work for free since they are still starting out. You can find a trainee to mentor if you have the time to do so. However, it’s unfair for the copywriter and may not be a good idea for your business.

As an entrepreneur, you may already be familiar with fair trade. If you get someone to work for you for free, the result will mostly not favorable for both parties. Hiring a good copywriter means that you have to be ready to spend the right amount if you want to see great results.

8. What Skills Do Copywriters Have?

Broad English Language Skills

Copywriters have excellent grammar, spelling, and punctuation skills. It’s crucial since everything needs to be written precisely and persuasively.

Attention to Details

An eye for details is a must for copywriters since they need to make sure that the content that they have written makes sense. The content must always be error-free from typos and grammar lapses.

Great Researching Skills

Research is part of being a copywriter, so they have to be good at it. Every word they include on the content must be researched carefully since the sources of the information is essential.

Wide Vocabulary

Copywriters need to be smooth talkers when it comes to writing. They have an extensive vocabulary of the English language to speak well with the target audience.


Being creative is a must for a copywriter. They need always to have fresh ideas on how to present the company depending on their client needs.

9. What is SEO, Copywriting?

SEO stands for Search Engine Optimization. SEO copywriting means that they have to place specific keywords to every content to optimize it and make it searchable. SEO can increase the website’s authority and can also improve the ranking on Google.

It’s based on the most searched keywords from search engines and incorporating it into the content for the business website. By SEO copywriting, the website can increase its traffic and get more potential customers. It will help to increase sales as well as gaining the consumer’s trust on that particular website.

10. What Should I Ask a Copywriter Before Hiring Them?

a. Are you familiar with our industry?

By asking the copywriter this question, you can gauge if the copywriter knows about your industry. It’s essential information that they copywriter must know since researching should be part of their skill set.

b. Can you do SEO content?

SEO content is essential for business websites since it can make or break the campaign. You dont have to go on the technicality of SEO, but a copywriter who is familiar with it can easily explain how it’s done in layman’s term.

c. Can you work on deadlines?

It’s a crucial question to ask in every job interview. Deadlines are vital for business, and you dont want to hire someone who cannot finish the task on time. You can find out if the answer is sincere by asking other follow up questions.

11. What are the Benefits of Hiring a Copywriter?

Get More Free Time

You dont have to do the writing yourself which can be time-consuming. You can focus more on your business.

They Have An Advanced SEO Skills

SEO is not as simple as it sounds. Let the professional handle it for you and avoid getting a headache.


Copywriters create content that will provide results. It’s best for your business, and it will guarantee more income.

Copywriters are Very Creative

Writers have creative minds. Copywriters have a lot of fresh ideas that will help with your campaign.

Makes Anything Interesting

They can make even a useless thing to be more appealing. They can persuade people to buy anything.


About the Creator

Jaymie Suh

A highly regarded writer known for her insightful and engaging content. With a passion for storytelling and a talent for crafting compelling narratives, she has made a significant impact in the world of online writing and content creation.

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