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10 Tips for Handyman Marketing to Expand Your Company

Tips for Handyman Marketing

By AmeliaPublished about a year ago 5 min read
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More than 350 billion dollars are spent annually on home improvement projects, with 85% of that amount going towards minor home maintenance and repairs. Because of this, the handyman sector is very profitable.

You may benefit from this and significantly expand your business if you have the necessary information and a solid plan in place. It's time to sharpen the saw if you're searching for do-it-yourself marketing strategies and tips to expand your company.

It can be challenging to know where to begin when marketing your handyman service when you're a new company. Too many choices, not enough time. We can help, that's for sure.

In order to boost awareness, draw in new clients, and expand your business, you should implement the 10 handyman marketing strategies in this post right immediately. These fast and simple handyman business ideas can also enable you to save money.

For Your Handyman Business, Here Are 10 Marketing Ideas

Marketing might not be at the top of your priority if you are just starting out in the handyman industry. But, one of the most crucial tasks on your to-do list, if you want to start a successful handyman business is promotion.

First, Network Marketing

Network marketing is a fantastic approach for handyman businesses to increase their lead generation. You may reach a bigger audience and improve your chances of generating new leads by creating a network of prospective clients and marketing your company to them.

2. Work with neighbourhood businesses

Partner with neighbourhood establishments - Handyman marketing strategy

Most of the time, we look to our rivals to see how they are gaining an advantage over us. But we should also pay attention to the nearby companies in our neighbourhood. companies that compete with us in the same market.

For instance, you could want to concentrate on marketing to a car body shop if plumbing is your preferred field. You might wish to concentrate your marketing efforts on reaching veterinarians if you groom pets. Your ideal clients will be different if electrical wiring repairs are more your forte.

3. Construct a Basic Webpage

A website can aid a handyman business model in generating more leads in a few crucial ways.

An online presence for the company is provided by a website, which can help to attract leads that might otherwise be lost.

An expert website can be a potent and incredibly helpful marketing tool that aids in promoting and disseminating information about virtually every business provider to a wider audience and sparking interest in the services provided.

It may offer an easy route for potential customers to contact the company, which will make it simpler to turn leads into paying clients.

A website may help a handyman business generate more leads and expand its customer base by incorporating these essential characteristics.

4. Recommendation

Together with genuinely providing a strong service offering, marketing your organisation effectively is more crucial. This is true since word-of-mouth advertising is the only way to attract new potential clients in a service-based industry. While choosing how to market your company, it's critical to keep this in mind.

5. Establishing New Channels

A handyman firm might use a variety of marketing avenues to connect with potential clients. Direct mail and SEO are two of the best methods for contacting customers.

You may precisely target potential customers using direct mail. To reach potential clients in your service region, you can utilise direct mail to distribute coupons, fliers, or even postcards.

On the other hand, SEO, or search engine optimization, enables you to connect with potential clients online who are looking for handyman services. You may attract more potential clients by optimizsing your website and online content for the keywords that people are using to search for products and services.

You may maximise your marketing efforts and reach the largest number of potential clients by utilising both of these methods.

6. Google Local Service Advertising Can Help You Market Your Handyman

Business Google Local Service Ads Can Help You Promote Your Handyman Business. You may draw in new clients and expand your clientele by showing up in search results when people are seeking for handyman services in your neighbourhood.

Local service advertisements can also help you differentiate yourself from the competition and gain the trust of potential clients.

7. Free Online Citations And Profiles

Making free web profiles and citations for a handyman service is one of the best marketing tactics. This will make it simpler for potential customers to find your company and will help you rank higher on search engines.

It's quick and simple to set up profiles on well-known business directories and citation sites, and it can have a significant impact on how visible your company is online.

8. Commercials That Are Paid

Marketing a handyman business through advertising can be quite successful.

Businesses can reach a wide audience and spark interest in their services by running advertisements in local newspapers, online directories, and on local TV and radio stations.

You can use advertising to build awareness of your handyman service and to give it a name.

You can help to build a brand for your company that potential clients will recognise by coming up with a catchy or memorable business name.

You may help to raise awareness of your business and draw in fresh, satisfied clients by marketing your handyman service online.

Advertisements can be used in a variety of ways to promote a handyman business. They can support the development of lead generation, brand awareness, and customer loyalty.

9. A positive Google review is beneficial

A positive approach to start the day is to read a 5-star online review from a happy client. This is especially true if you own a small business or are a handyman, both of which are frequently used interchangeably in today's society. Improve the customer experience if you want to receive those reviews.

10. Subcontract Marketing

Building your clientele and expanding your business can be challenging whether you're beginning a small business or expanding an existing one. The most important component in turning a successful business into the most lucrative handyman jobs is marketing.

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About the Creator

Amelia

Are you ready to skyrocket your online presence? Look no further! I'm Amelia, your go-to Digital Marketing Expert, here to take your brand to newheights

My Skills

SEO Optimization

Social Media Management

PPC Advertising

Analytics & Reporting

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