10 Tactics You Must Do to Optimize Your Online Store

Merchants who own online stores can impact their customers’ online buying experience.

Whether it is highlighting a store sale, doing e-commerce fulfillment, or arranging the product placement on their site, sellers utilize their website to connect directly with customers and to encourage purchases.

But given that freedom, some online store owners might not know where to begin when it comes to optimizing their online shops.

To attract prospects and to retain buyers, here are some killer tactics on how you can optimize your online store:

1. Pick the best domain name

You must pick the right domain name to improve the performance of your online store. Ideally, the domain name you choose should be related to what you offer to your customers.

For instance, if you're selling fashion accessories, then it makes sense that your domain name has at least one or two products that you're offering, like "fashionaccessories.com."

Also, the shorter your domain name, the better. It's because it will be easier for people to recall the name.

For instance, you can opt for "bestaccessories.com," or instead of "best-fashion-accessories-online.com."

2. Be straightforward on your sales copy

Your sales copy is not only crucial to your online credibility and reputation, but it also encourages people to trust your brand. So, don't make claims that you can't live up to.

Try to be friendly and approachable in your copy, but at the same time be honest and straightforward. This applies to everything on your site ‒ from your homepage down to your email campaigns.

3. Enhance your product page

Another thing that you need to ensure is making your product pages convincing enough for people to buy.

There are some ways you can accomplish that. First, you need to make sure that navigating your site is easy. This way, shoppers can easily find the products that they want to buy without the hassle.

You can also come up with SEO-friendly product titles that are catchy. This can help your page rank in search engine results, which can result in better online visibility.

Your product images are also important since they show shoppers what they'll be buying. Place images that show various angles of the product, or showcase how the product is used in various ways and contexts.

Similarly, product descriptions will allow shoppers to see what their life would be when using your product. Try to stay away from product descriptions that are too conventional and make it your own instead.

4. Improve your store’s load speed

User experience will start before your website even loads on their respective screens. Also, the longer it will take for your site to load, the fewer people will likely stick around.

Faster loading sites guarantee a better shopping experience and also rank better on search results.

There are a few ways where you can improve your site speed. First, you need to switch to a high-performing web host, specifically tailored for e-commerce site, and could handle surges of traffic all year round.

Apart from that, you should also take into consideration the content delivery network. This feature can significantly speed up your site for visitors from different parts of the work.

5. Boost your image quality

According to a report, 70% of consumers say that the quality of product images is crucial when it comes to making purchasing decisions.

Hence, it is important to improve your product images. This includes using high-quality cameras and equipment or hiring a professional photographer.

You can also utilize photo manipulation apps, such as Photoshop, to throw in other elements like color correction. You also need to play with various camera angles and take multiple images of the product.

The more images that you have to choose from, the better will be the quality of your result.

6. Build backlinks

Search engines will usually utilize backlinks to rank your e-commerce store. Therefore, you must pick high-quality and authoritative sites to link back to your site.

The lack of quality backlinks can have a negative impact on your search engine optimization efforts. That said, you need to have a solid backlink strategy that can help you generate quality links.

7. Refine your website’s visual

You can also focus your efforts on creating more e-commerce visual content.

Include high-quality images, 360 rotating images, and videos as they're one of the most powerful ways to showcase to your audience what you have to offer.

A great way to generate great visual content is to ask your previous customers to contribute photos of them using your products. User-generated pictures are one of the best ways to instill trust in prospective buyers.

8. Include relevant keywords

To improve the online performance of your site, you must include highly relevant keywords to your site's content. It should be found in the heading, body, product title, product description, and metadata of every page.

Using highly relevant keywords will make sure that your site attracts targeted customers. Also, high-impression keywords will increase the chance that you'll get maximum online visitors.

You can get data on relevant keywords with the help of Google’s Keyword Planning Tool.

9. Increase your ad’s CTR

If you're selling online, then using ad extensions are vital.

This feature allows you to create larger ads with more places to click. The best thing about it is that it won't cost you extra. It would even boost your ad's click-through rate.

10. Offer refunds and money-back guarantees

Purchasing a product online that has a limited return policy can be expensive. Since the prospect couldn't see or touch the product in person, they just have to hope that the product comes as described.

With the possibility that they couldn't return the product if it's not at par with their standards, most buyers won't risk buying a product if returns aren't accepted.

That's why you need to offer a generous return and money-back guarantee. Overall, this payment policy is more flexible and generally more attractive.

There you have it. By following the strategies that we have outlined in this article, you can align your online store’s marketing efforts based on the buyer's wants and needs, giving you an edge over your competitors.