10 reasons why people don’t follow you
Why don’t people follow you? It’s hard to know whether it’s because they haven’t heard of you or if it’s just because they don’t want to follow you, but either way, it’s important to make sure you understand why they’re not following you and make changes accordingly. Luckily, we have the answers here! Here are 10 reasons why people don’t follow you on social media platforms and what you can do about it. The best part? You can start today!
1. You talk about yourself too much
Of course, everyone loves to hear their own name — it’s one of those social norms that’s proven difficult to break. But if your entire Twitter stream is a play-by-play of your life, it’s unlikely that anyone will want to spend time with you online or in real life.
Make sure that 80% of what you tweet is relevant and/or useful content; only 20% should be about yourself. You probably already know that too much of a good thing can be bad. But in today’s information age, that’s no longer just a saying — it’s science.
In 2012, Princeton researchers published a study showing that readers have a negativity bias, or in other words: negative information gets their attention more quickly than positive information. Your content isn’t valuable:
If your audience has to wade through fluff before they find something of value, chances are they aren’t going to bother coming back for more. (Don’t believe us? Read Is Long Content Really The Most Shared Content?
People often make their own stories sound more interesting by talking about themselves. In reality, others are far more interested in hearing about you than what your weekend plans were. Instead of talking about yourself, try asking questions and listening to others.
2. People don’t understand your niche
If your niche is too specific or nuanced, then it’s hard for people to grasp what they can learn from your content. For example, if you write about a niche like green real estate, only a few potential readers will be interested in green real estate;
However, if your niche is broader and involves something that everyone needs — like financial literacy — then everyone has a use for your content. When picking a niche, make sure it’s something that fulfills a need but doesn’t require too much-specialized knowledge to understand and implement.
niche is a very specific topic that your content revolves around. If it’s too broad, then people will have trouble finding what they are looking for on your page or following you because they won’t be interested in everything that you post.
Make sure that your niche is something specific enough to warrant an audience but broad enough to attract and keep their attention.
Before embarking on a blogging career, decide what your niche is going to be. If you’re not sure, do some research into what interests you and find out if it’s something other people are interested in as well.
3. No one knows what you’re talking about
If what you say is unclear, people won’t get it. Be clear about what your goals are, and be specific about how your content will help them achieve those goals.
Make sure that anything that seems confusing or abstract is made concrete. Your audience should have a firm grasp on where they are at each step of your process before moving forward to learn more.
If they can’t understand what you’re writing, your audience won’t follow or engage with it. Make sure to use appropriate terms and jargon (depending on your audience), and be sure to provide a glossary of terms at the end of your content. Remember:
If something doesn’t sound right to you, it won’t sound right to them either. Make it clear, from a glance, what your content is about. This goes for your brand, too;
If your name doesn’t make sense or lacks a clear definition for customers, they won’t be able to easily figure out what you’re offering. Keep it simple and straightforward.
4. No visual content
There is no visual content in your post. You can use a tool like Canva or Piktochart to create attractive images for your posts, which will keep readers engaged with your content longer and increase traffic to your website.
Use visuals in your tweets as well — add an image by clicking on insert media when composing a tweet. People who see an image when they click on a link are 6x more likely to engage with that tweet and spend 3 times longer on Twitter overall than those who just read text-only tweets.
1. Provide excessive detail, 2. The more I learn about what I can do myself online and on social media, 3. Be a pushy networker, 4. Sends a mass email to everyone on his or her contact list (followed by: Do You Know Who I Am?).
Back in 2010, on a stage at a conference that no longer exists, Mark Schaefer did some research on his phone and shared with me that 30% of leaders had NO visual content.
No videos. No photos. Nothing. It was shocking because how can you be an influencer and not have visuals to support your message?
After doing extensive research over 3 years (and probably making more than 1,000 images), we found one fact: Visuals help boost engagement rates by 80%.
That’s pretty significant if your goal is to increase followers or engagement with a social media community like Twitter or Instagram. To increase your reach — post regularly and add images! If you do it consistently for months, it will make a difference!
5. Ghost Followers
If you post 5 new tweets and tweet 7 times, but no one ever comments on your posts or favorites your photos, chances are that a lot of those followers aren’t following back.
Most Twitter users have accounts for business purposes or to stay in touch with friends and family, not to be followed by strangers. So if you find out that many of your followers haven’t reciprocated yet? You might just be dealing with ghost followers.
A ghost follower is a social media account that appears to be active and following your page, but when it comes time to engage with your content, there’s nothing to see here. One in five (18%) Facebook fans may not even know they’re fake followers.
On Twitter, 5% of all followers have never Tweeted. On Instagram, 14% of all followers are inactive. Having an active fan base means nothing if they’re not doing anything online or offline to support your brand.
Unfollowing is easier than unfollowing, but either way, try to limit ghost followers. Ghost followers will never see your tweets in their timelines. You won’t see their retweets in your timeline either.
6. Too many hashtags and @mentions
Hashtags and @mentions can be a great way to get noticed on social media. However, if your post is stuffed with more than two or three hashtags and mentions, it can come across as spammy and unprofessional.
If you’re using social media for business purposes, always remember that it’s still a networking opportunity — not just an advertisement. If your #thanksgivingfunfacts includes a link to your own website in every tweet, then yes…
You probably need to re-think things. It’s tempting to use popular tags such as #socialmedia and @yourcompany, but these hashtags are so saturated that they no longer drive any engagement.
By using tags like these, your posts will also appear in the hashtag feeds where they’ll be less likely to attract attention. You might think it’s cool to be constantly communicating with your followers, but it comes off as annoying and inauthentic.
If you want to connect with someone on Twitter, just @mention them in a tweet; otherwise, leave hashtags and @mentions alone. And if you do use a lot of #hashtags or @mentions, make sure that they’re relevant so no one unfollows your account out of annoyance.
7. Bad/Canned Headlines
Headlines are your first impression. If you can’t capture someone’s attention within 10 seconds, they’ll bounce to another site. You want a strong headline that is unique and compelling enough to convince them to stay and keep reading.
1- Canned headlines are overused phrases such as How To, Why and Everything You Need To. 2- Bad headlines contain incorrect grammar or spelling (or both). 3- Bad headlines do not convey any information about what is in your post.
For example, Check Out This Cool Thing I Found On Pinterest! doesn’t tell us anything about what you found on Pinterest. It simply wastes our time reading your post when we could be reading something interesting instead.
If your headlines are inauthentic or generic, no one is going to trust that your content will be any different. That’s why it’s essential to curate headlines that make a promise to your audience.
Your headline should also pass The World’s Shortest Test: if I saw it online and didn’t know who wrote it, would I click on it? No one wants to waste their time.
Bad headlines make it difficult for your content to be found in search engines and generally make it hard for anyone to want to read what you have written.
8. Mixing Business with Personal life in posts
People want to see that you are living a full life and that what you do has meaning. When they can relate to your experiences and ideas, it is much easier for them to connect with you.
If everything you post is business-related, your fans will stop reading after some time. Keep a balance between your personal life and professional life by sharing news about both in posts. Connect with people using emotions such as happiness, inspiration, joy, etc…
Reach out for advice from other social media experts who have successfully made their mark online by sharing their insights on various topics. Personalize your posts as much as possible.
So that people can tell you’re talking directly to them rather than addressing random audience members on Facebook or Twitter. Social media, or blogging in general, should never feel like work.
But, there are some things you can do to make sure your followers understand who you are and that they’re following you for your personality as well as your writing skills.
Mixing in personal posts into your overall stream will help them get to know you better and show that what you do is a part of who you are.
Mixing your personal life with business can be off-putting for readers, so it’s important to stay focused on what is relevant. You don’t need to reveal every intimate detail of your private life to a virtual stranger.
But creating a personal connection with readers helps develop trust — something you definitely want when pitching them on any type of business offer.
This will help build momentum and encourage your audience to continue following you as they get to know more about who you are and what makes you tick.
9. No consistency in posting frequency or Schedule
If you’re trying to build an audience, blogging consistently and frequently is critical. For most bloggers, posting once a week or even more can be tough. If it’s too much for you to commit to posting once a week, start smaller — maybe three times a month — and work your way up from there.
The key is that you need a schedule so readers know when they can expect new content from you and keep coming back. They should never have to wonder if or when they’ll get their next dose of your writing! (Also see Start with Why)
One of your first and most important jobs as a blogger is to figure out when you’re going to post new content. If you can’t do that, nobody else will be able to either.
Instead of just posting whenever I have something new to say, focus on developing a routine with specific time frames and frequencies. That way you’ll have visitors coming back regularly to see what new thing you posted for them.
If a new person follows you, they want to know when you’re going to post. Not everyone has that same schedule and not posting on a regular basis can annoy your followers.
A lack of consistency will also keep them from knowing what to expect from you, making it harder for them to bond with your brand. Inconsistency is one of those relationship killers.
Just like in real life, we need trust in order for any sort of relationship with someone or something else to work out well.
10. Pricey stuff always sells well
Just because you have a lot of followers on social media doesn’t mean you can charge more for your products. But since you seem to be new in business, I will give you some advice: make sure your product is exclusive. That way, you can increase its price.
Trust me, always ask for more than what your clients want to pay for and they will eventually give it to you. For example, some high-quality apps like Writing Coach cost around $1 per month while most other similar apps are offered for free online.
The premium price for Writing Coach is due not only to its quality but also its exclusivity. This one is a no-brainer, but it’s important to point out. If you sell a product that’s too cheap, your customers won’t value it as much.
In addition, if your products are priced too low, it can make your company look less credible or established.
As a business owner, you’re probably trying to figure out ways to make more money. Pricey stuff always sells well, but it can be tough to part with your hard-earned cash if you think an item is too expensive.
Although you might initially lose some customers by raising prices, in general shoppers are okay with higher costs as long as they feel like they’re getting something of quality in return.