Try To Be An Upward Climbing Vine

At the age of 16, to make a magazine, he was often called to the office by the teacher to write a "no longer idle" pledge; At the age of 18, he used all his living expenses to start a business and lost everything. At 19, he started his own business again and applied for a leave of absence from school.

While everyone else was enjoying college in the ivory tower, he had to drop out of college for his quixotic dream of starting a business.

Mother very do not understand, feels that he is like an MLM brainwashed general, worried that he went astray, earnest admonish not, several times and he quarreled, angry and hand toward each other, even to the point of breaking off the relationship between mother and child. But stubborn, he would not be moved.

At the age of 20, he took his dream to Beijing, where he lived in a chaotic apartment that he dared not bring in. Each time, a meeting was held in a coffee shop, and the two parties agreed on their intentions before they dared to bring the candidate to the chaotic "office".

A few months later, two new products were made consecutively, but due to the lack of publicity and not much new, it was difficult to compete with similar products. Going through his finances, he found that he was running out of money and the company had no revenue.

Late at night, he sat in the dark room, and his heart was torn. If he continues and the company doesn't turn around, he'll lose all his money and he'll be millions in debt. If you give up, all your previous efforts will be in vain, and you will be laughed at if you go back.

After a night of thinking, he decided to make one last product, and if he failed, he would go back to school to finish his college course.

One day, a friend in the same dorm called and asked him how to pick a gift for the girl after exchanging pleasantries. Originally, is about Valentine's Day, to give the girlfriend to send a gift in the heart, the friend may be said to be spent thoughts, but tempted to ask a few times, the girlfriend's enthusiasm is not high, then to him to discuss ideas.

After years of struggling to understand the needs of customers of different ages, he suggested several options for his friends.

Just as he was struggling with the development of the new product, his friend called again to thank him. Listening to his suggestion, his friend gave his girlfriend a gift and won her heart at once. On the phone, friends also joked that he is a matchmaker.

The speaker is careless, but the listener is intentional. He found after some investigation that many people do not know how to give gifts to others, and sometimes they will cause unnecessary misunderstanding because of the wrong gift. He thought that if the software is designed to help lovers, family, friends, and colleagues to make birthday, holiday, and anniversary surprises, not only to save time to choose gifts but also to eliminate such unnecessary misunderstandings, will be welcomed by everyone.

After some thought and investigation, he will be the last entrepreneurial opportunity to bet on gifts.

Although his idea was very good and the plan was done beautifully, he was opposed by his colleagues. They all felt that the gift market had been shrinking year by year under the influence of the policy, and making gifts was undoubtedly digging their own grave. However, after some investigation, he found that everyone should give gifts to relatives and friends, China's gift market is very big, so he insisted on making gifts.

Looking at the increasingly tight purse, he reluctantly laid off, leaving only four people, everyone together day and night for the last chance to work hard. Hard work pays off. A few months later, an APP called "Gift Saying" was launched. According to the gift object, the occasion, and his/her personality, gifts were classified and different strategies were made. With its fresh style, the APP has won the hearts of a large number of post-90s girls as soon as it was launched.

Now, the number of users of Gift Saying has exceeded 10 million, and the monthly sales volume has exceeded 50 million yuan. It has become the largest mobile e-commerce in the gifted field in China and has also obtained ten million dollars of financing from top investment institutions.

He is known as the "Jack Ma of the 90s" Wen Chenghui, speaking of the secret of success, he said: "I just try to be a climbing vine, no matter after wind and sun, will not forget the original intention." From the day it came out of the ground, the tender vine kept climbing, even through the storms and the sun, never giving up its goal. Because it knows that if you give up the goal, it will be trampled, and only keep climbing up, to stand high and see far. And so is life!