"Red Doll" controversy: I sell "Lei Feng doll" to millions of rich sister

Lei Feng is a spiritual monument to the Chinese people and has inspired generations to grow up. However, with the social and economic transformation, many people now feel that Lei Feng's spirit is a product of the last century and has already passed its time. However, it is hard to imagine that a post-80s overseas returnee girl in Hubei province, to pass on the spirit of Lei Feng, unexpectedly made a series of "Lei Feng action figures" dolls and promoted them to the whole country! How do people feel about her doing this? What difficulties did she encounter? And in the end, will she be able to resist the pressure to start a business?

Overseas returnee girl wants to be Lei Feng Doll

Born in 1983 in Huangshi, Hubei province, Zhang has loved painting since childhood. After graduating from the China University of Political Science and Law in 2007, Zhang went to Germany to study East Asian art history at Heidelberg University.

While studying in Germany, Zhang went shopping one day and was attracted by an Ugly doll. This kind of doll is very exaggerated and interesting, so she found some handicraft tutorials online, prepared materials such as socks, cloth ends, and buttons, and used scissors, needles, and thread to sew a cute doll. Several classmates saw exclaim: God! This is the most beautiful and personal doll I have ever seen! By CHANCE A German FEMALE CLASSMATE WANTS BIRTHDAY, A German SCHOOLBOY TO PLEASE HER, UNEXPECTEDLY SPENT HIGH PRICE TO BUY THIS DOLL FROM ZHANG LIANG HAND. Inspired by this, Zhang Liang's interest in handmade dolls has been relentless since then.

Zhang returned to China in June 2009 after receiving his master's degree. Instead of following her father's advice and looking for a safe job, she decided to follow her interest in opening an original doll shop. Considering that most of the buyers of the original dolls are college students and white-collar workers, and Wuhan is home to many universities, Zhang decided to go to Wuhan to start his own business.

After arriving in Wuhan, Zhang rented a 10-square-meter room near Wuhan University and opened an original doll shop of Multicellularity Steamed Bread. Zhang Liang began to do dolls more casually, feeling what fun to do. The students all like her original dolls very much, and gradually more and more people buy them. Later, Zhang Liang set up a workshop, hand in hand to teach you to do dolls. Under her careful management, the business gradually improved.

At this time, Zhang Liang, who returned to China from Germany with a beautiful environment and relatively high quality of residents, had many problems. In Germany, people are very friendly to each other. If anyone is in trouble, everyone will lend a hand. In China, the relationship between people is very indifferent, and the phenomenon of helping others is very rare. Several times on the bus, she has seen young people fighting for seats with old people and pregnant women, which has confused her.

Once, ZHANG LIANG SHOPPING, SAW AN OLD MAN FELL CARELESSLY, SHE IS ready to go up to HELP, a girl pulled her to say: "YOU must not MUCH MATTER, otherwise make trouble VERY DIFFICULT to GET AWAY!" She was even more surprised when another person sarcastically said, "Do you think you are Lei Feng? What a mess!" However, Zhang Liang ignored these and insisted on helping the old man up.

Zhang Liang's father is a "living Lei Feng", young and often does good deeds, also once saved a drowning child. His father often taught Zhang Liang, "Helping others is the traditional virtue of the Chinese nation. No matter how The Times develop, this virtue should not be abandoned." Below their father's edification, Zhang Liang formed gradually a "not with good small and not for" habit, and continue this habit all the time till now.

However, in today's China, people are becoming more and more utilitarian, and the relationship between people is becoming more and more indifferent. Many normal actions have become meddling in people's eyes. She suddenly thought of the spirit of Lei Feng. If the learning of Lei Feng can be transformed into a visible and touchable commodity, so that people can use it to spur and urge themselves at any time, this is not a good thing to promote the development of social spiritual civilization? In a flash of inspiration, Zhang decided to make Lei Feng into fun dolls for people to carry in their cars, and hang on their school bags or phone chains... In this way, let Lei Feng's simple image quietly into the thousands of families.

Lei Feng dolls are a hit

After the idea is settled, Zhang Liang begins to carefully conceive the image of the Lei Feng doll. After thinking about it, she quickly drew a rendering of Lei Feng's action figure, then took it to ask friends for their opinions. When a friend saw it, he was surprised and said, "Nowadays, young people only pursue entertainment stars. Who would be interested in Lei Feng?"

Although the friend's opinion lets Zhang Liang suffer a bit blow, stubbornly she still insists on being opinionated. That night, she began to make Lei Feng dolls according to her renderings. To make the best of every part of the doll, she thought about it, made it, made it. Finally, when a vivid Lei Feng figure appeared in front of her, she could not help but laugh: Lei Feng hat, five-pointed star, round eyes, red scarf, she felt that someone would like this a little bit of spirit a little bit cute Lei Feng figure. Later, Zhang Liang named it "Lei Xiaofeng".

However, Zhang Liang was opposed by his father. Father learned of this matter, tone solemn ground said to her: "Lei Feng represents lofty and dedication, you take him to make a doll is to Lei Feng disrespect!" "I made Lei Feng dolls to make more people like him, especially those born in the 1980s and 1990s," Zhang explained repeatedly. Now the social atmosphere is so bad, we need to vigorously promote the spirit of Lei Feng!" The father felt that his daughter's words were also reasonable, so he turned to advise: "You can try, but do not tarnish the image of Lei Feng!"

Subsequently, Zhang Liang a gas made a batch of Lei Xiaofeng different demeanor. One day, she is in the shop doing Lei Feng doll, cousin just drove by her shop. See Zhang Liang store placed the Lei Feng doll, he could not help but smile and say, "you are talented ah, can make Lei Feng such an interesting image!" Saying this, he immediately took a Lei Feng doll and hung onto his ride-in. Later, Zhang Liang began a trial sale in the store. At this time, a girl came to the store and told her that her boyfriend was a doll fan. She wanted to choose a doll for his birthday, but she did not know what to choose. See this, Zhang Liang took the opportunity to introduce Lei Feng doll to her. Listen to Zhang Liang's introduction, the girl naughty ground says: "Ah, send him an LEI Xiaofeng! Let him learn from Lei Xiaofeng, do good things for me every day, love me well!"

Lei Feng doll on the next day, a group of girls chirp into Zhang Liang's shop, through their dialogue, Zhang Liang learned that they are several freshmen who just finished military training. During military training, they formed a deep bond with their young instructors and planned to buy a gift for them at the end of the training. When they see "Lei Xiaofeng", suddenly eyes bright, a few girls surprise jumped and said: "This Lei Feng doll is so special! It would be perfect for us to give it to our instructors!"

Later, these few schoolgirls became Zhang Liang's good friends, often coming to learn from Zhang Liang in the shop to make a doll. They told Zhang Liang that their instructors were very strict with them in military training, but they cared about them like big brothers in life, which made them feel very warm. When the drill sergeant received the Lei Feng doll, his eyes were red.

After Lei Feng dolls appeared in the store, they soon became popular among college students, and Zhang sold a dozen of them almost every day. Zhang Liang thought happily: it seems that he had made Lei Feng doll's decision right! To let Lei Xiaofeng constantly goods, she rushed day and night.

But others took issue with Zhang's production and sale of Lei Feng dolls. One day, a 30-something lady came into the shop and saw Lei Xiaofeng. She was surprised and said, "People nowadays think of anything to make money. They sold Lei Feng as a commodity!" The woman had come to the store to buy a birthday present for her nine-year-old son. After Zhang Liang learns her purpose, persuades A way: "Elder sister, you see this image MUCH lovely! Lots of kids like it! Or you buy a gift for him, just can let Uncle Lei Feng urge him to study hard!" Listen to Zhang Liang's words, this lady's attitude also changed, say TO ZHANG Liang: "Listen to you so say, SEND this POUR ALSO GOOD." Then, skeptical, she bought one.

Unexpectedly, two days later, a group of little boys came to the store, into the store on Zhang Liang shouted to buy Lei Xiaofeng. Originally, this group of children is the lady's son's classmate, when they saw the classmate hang on the schoolbag Lei Xiaofeng, love it, so come to buy it together. That day, they each bought themselves like Lei Xiaofeng, Zhang Liang said: "You like Lei Xiaofeng, will be like Lei Xiaofeng, do more good!" The children repeated their promises and left the shop in jubilation.

Half a month later, Zhang Liang's cousin drove to the store, excitedly about Zhang Liang "Lei Xiaofeng" to bring his change. He used to be very irritable when he was driving. He would get angry when he met a traffic jam or someone overtook him, and he would fight with other drivers several times. But since Lei Xiaofeng accompanied him in the cab, he became much more peaceful. When you are driving, you should take a foot when there are children on the road to school or pregnant women who can't walk easily.

Listening to the cousin's words, Zhang Liang was pleasantly surprised. It seems that Lei Xiaofeng really can influence a person's words and deeds imperceptibly! This does not say, the cousin unit has several colleagues to see his Lei Xiaofeng, and are asked where he is to buy, he came this time, especially to help them buy the Lei Feng doll.

Become rich sister by selling "red dolls"

To let more people know about "Lei Xiaofeng", Zhang Liang uploaded his Lei Xiaofeng design to some well-known domestic original handmade networks. Lei Xiaofeng walk meng line, is a rare "red doll", with distinctive characteristics. This doll online won the love and pursuit of young people and its popularity of straight rise.

Thereafter, to not let Lei Xiaofeng lonely, Zhang Liang designed and made respectively again "Lei Xiaomei", "Lei Xiaoqi" and "Lei Xiaohao"... In Zhang Liang's eyes, these Lei Feng series dolls, each is a living spirit, has a unique story and character: Lei Xiaofeng is the eldest brother, character calm, helpful, selfless dedication; Lei Xiaomei is a younger sister, beautiful and lovely appearance, pure heart, is the eldest brother "small tail"; Lei Xiaoqi is the younger brother, naughty, mean to the bad guy; Lei Xiaofeng good is Lei Xiaofeng's comrade-in-arms, character straightforward, lenient treat people, and Lei Xiaofeng is not a good brother of blood relations.

Later, Zhang registered an online shop to sell dolls designed and made by himself, introduced some basic methods of making dolls in detail in the shop, and encouraged people to design and make dolls by themselves to relieve the pressure brought by the work in the process of sewing. She also shows the original intention of Lei Xiaofeng's design on the front page of the shop: Now, many young people like dolls, if you can pass on the spirit of Lei Feng to the young people through the "Lei Xiaofeng" series of dolls, it can also be described as nothing more than good!

As expected, after the opening of the shop, Zhang Liang received a lot of customers from other provinces to call the order, these orders have teachers, professors, and more after 80, 90 parents. They have said that the reason why they want to buy Lei Xiaofeng series dolls, is to use them to educate children, and set up children's morals and values from a young age. More happily, a toy company in Wuhan recently signed a cooperation agreement with Lei Feng because of her innovative series of action figures, which have red educational significance. According to the agreement: Zhang Liang is responsible for providing the design of Lei Xiaofeng series dolls to the factory, and the factory will implement the production, and then the two sides will share the sales of dolls......

With the dolls selling well, plus the design fee, Zhang Liang has become a rich sister with nearly a million dollars. She recently bought a three-bedroom house in Wuhan's Optical Valley and is renovating it.

Lei Feng is an ordinary person, his noble spirit should infect people and ordinarily educate people. Zhang Liang uses Lei Feng dolls as a medium and makes products through special designs. She inherited the spirit of Lei Feng but also harvested wealth. As far as this is concerned, Zhang Liang's way of making money also can be said to be a kind of good deed!