Hipster delivery, pork chops and fashion peers

Graduation, we deliver food

Chen Liang is a native of Zhanjiang, Guangdong Province. Like many college students, he entered the university with brilliant dreams. When he graduated, the financial crisis came, and they lost a lot of job opportunities...

Chen Liang, who came to the door of the talent market three times, was frightened by the crowd. "Where is the talent market? Clearly is boiling dumplings, a door, into the pot, want to come out is not easy......" And crowded into the talent market students, also again and again without the following. Job hunting, in Chen Liang's eyes gradually no color......

At the seaside, Chen Liangchang has been cooking seafood since he was a child. When having dinner with his classmates, the seafood made by himself is always the biggest highlight on the table. Many classmates once suggested that he open a private restaurant. But Chen Liang at that time, the brain still did not turn a corner, feel cold window more than ten years of hard study, how also want to do white-collar.

Later close friend Li Zhehao finds him, want to partner with him to send takeaway! Chen Liang stifled a smile as Lee continued, "Our delivery is different from other delivery. First of all, we are highly educated college graduates. Secondly, you and I are both fashionable people. In terms of dress, we should highlight the concept of "hipster delivery". In addition, our positioning is high-end, customer groups are concentrated in high-grade office buildings senior white collar or gold...... You think ah, Changsha street a handsome guy selling pancakes can lead countless beautiful women to buy, we two handsome men, dressed well to deliver food, is not the same easy to cause a sensation? As long as we can guarantee the quality of the food and the service is good, I think, this, absolutely can be done!"

Listening to Li Zhehao's words, Chen Liang gradually turned from laughter to meditation. He thought about the news about the handsome man selling pancakes and thought that Li Zhe-ho might have a point. "After graduation, we choose delivery!" he wrote on his blog that day.

If the first battle is successful, this model can pan for gold

Before the opening of the two people did a detailed market survey, almost to ring City Road restaurants have gone around the bottom of the circle, found that although there are many food, but mostly Chinese food, Japanese and Western takeout market space is quite large.

This survey makes their direction very clear, to do something "new meaning", send white-collar workers in the office before can't order fast food!

The preparation was simple. After renting a house with a large kitchen and visiting foreign restaurants, Li and Chen had a clear idea. Their positioning is a healthy, natural food of Chinese and Western food, black pepper pork chop, beef steak, dried fried squid, charcoal roast oysters, curry seafood and other classic white-collar favorite food is their focus. From kitchen renovation, dish design, chef training to the procurement of ingredients, lunch boxes and so on, all by the two of them. With the menu ready, they mark up the prices and create their own personalized business cards, which they call "Hipster Gang," which means hipster helping you.

Everything was ready. It was the end of June 2011. They went to Guangzhou's largest wholesale seafood and meat market to learn the difference between several markets. Also learn the knowledge of food freezing and refrigeration, understand the preservation of various food raw materials, etc.

A week before the official opening, they went to the busiest section of Huanshi Road in Yuexiu District to hand out business cards. At seven o 'clock in the morning, they sneak into office buildings and slip business cards under the doors, and by eight o 'clock, they hand them out at the main intersections of the buildings. When handing out business cards, they also keep their usual fashion style -- wearing a rainbow duck bill hat, pink T-shirt and clover classic sneakers. And Lee Cheol-ho, simple short hair, dark green T-shirt, European version of narrow foot pants, Converse classic version of white canvas shoes. Clean, simple, but also reveals the fresh taste of youth... In the streets of Guangzhou, send business cards everywhere, but such a fashionable pie slice people, or unprecedented. In the face of their invitation, few people refused, because, all want to know, these two handsome men sent what east east?

On opening day, all 100 meals were booked at 12:30 because of conservative planning. And all they did was run four office buildings! This delighted Chen Liang and Li Zhehao because they had created their own pattern of gold panning.

Hipster men deliver food, attracting countless female white-collar expectations

The next day, they prepared 200 set meals. This time, Chen Liang and Li Zhehao felt the enthusiasm of the white-collar workers, and even someone stopped Chen Liang and asked him where he bought his CAP.

In fact, before they started delivering food, they used to scour Guangzhou's hipster zone, with Mr. Chen making four trips a month to Hong Kong at the height of his madness. Chen Liang said Libra was born "greedy beautiful", so usually will set the hairstyle. When they are sure that their fashion has become a selling point, they dress up more. In Lee Cheol Ho's words: "We are different from other delivery, delivery, also can dress up D!" Their elaborate dress, in exchange for a large number of male and female fans of the favor - often after ordering food, at the expected time, rush downstairs to pick up the takeout... Let's go back to what they're wearing today. More have a lot of white-collar direct ask them where Amoy clothes, ask for advice to buy clothes.

While the "tide" of the Hipsters has created a lot of diners for take-out outlets, both Chen Liang and Lee know that the most important thing about delivery is to get it right. To this end, they constantly learn about a variety of Chinese and Western food, come up with ways to advertise new products, and often call back customers: What is the taste of fast food today? What do you think needs improvement? Over time, the gang has hundreds of regular white-collar clients, and the two even remember which regulars don't eat Onions, which ones need hot sauce, which ones need extra meals, and so on.

Success may be as simple as that

The popularity of the hipster gang among white-collar workers has also attracted the attention of businesses near China Square and Beijing Road. In addition to long-term meal tickets, they were approached by a handful of olfactory merchants who signed up for advertising contracts - the latest hot items and promotions from trendy stores. There are more eager merchants, directly provide the latest fashion clothes to the gang of hipsters, to them as food delivery clothes... There are more businesses directly through them to send brochures, the highest time, only album delivery costs reached 1,000 yuan, you know, these are pure profits ah! This is a benefit the hipsters didn't expect!

Nowadays, the hipster Gang has more than 50 varieties of all kinds of fast food, which can meet the needs of more than 95% of white-collar workers who order food. Mr. Chen says the menu is still expanding, and his target number is 100. "Any platform has its added value, and the value of our platform is also reflected in the transmission of fashion and trend information. Of course, this will always be our side business, our main business is still delivering food, delivering our delicious meals for white-collar workers!"

Looking back on the past six months, Li Zhehao is full of confidence, he said: "Our dream is to carry forward this business, so that all white-collar workers can have the opportunity to eat our set meals, have access to our fashion and trends!"

Job MARKET IS QUITE GRIM TODAY, LI ZHEHAO AND Chen LIANG'S CHOICE IS ADMIRABLE, LIKE WHAT THEY SAY: "THE LINE GOES OUT OF THE NUMBER ONE, SELL PORK CHOP CAN also BOARD the RICH LIST!" And a lot of high and low, full of talent but on the streets of the university students compared with them, they are not only trendy, but also pragmatic spirit! Willing to do, hard work, hard work, perhaps, success is so simple!