Futurism logo

Africa E-Commerce Market to Witness a Pronounce Growth

The report has segmented the Africa e-commerce market on the basis of business model, mode of payment, service type, product type and country.

By Rahul GautamPublished 2 months ago 3 min read
Africa e-commerce Market Outlook

Rising at 27% CAGR, Africa e-commerce market will continue registering positive growth between 2022 and 2027.

Major Players Covered: 

E-Commerce Companies in Africa

  • Alibaba Group (NYSE: BABA)
  • Amazon.com, Inc
  • Avito Holding AB
  • Bidorbuy.com Inc
  • DHL International GmbH
  • DealDey Ltd
  • eBay Inc. (NASDAQ: EBAY)
  • GumTree.com Limited
  • Jiji Press Ltd
  • Jumia Technologies AG
  • Konga Online Shopping Ltd
  • Naspers Ltd
  • OLX Group

Electronic commerce, alternatively referred to as e-commerce, represents online platforms that facilitate commercial transactions of goods or services over the internet. In terms of the business models, they can be categorized into various types, such as business-to-business (B2B), business-to-customer (B2C), customer-to-customer (C2C), customer-to-business (C2B), etc. As compared to conventional brick-and-mortar stores, e-commerce platforms offer multiple advantages, including controlled inventory cost, enhanced profit margins, substantial discounts, hassle-free delivery of goods, etc. Consequently, they are extensively utilized across several sectors, such as retail, travel and tourism, consumer electronics, fast-moving consumer goods (FMCG), and others.

Note: We are updating our reports, If you want the latest primary and secondary data (2023-2028) with Cost Module, Business Strategy, Competitive landscape, etc. Click request free sample report, the report will be delivered to you via email within 24 to 48 hours.

Request to get the sample report: https://www.imarcgroup.com/africa-e-commerce-market/requestsample

Market Trends: 

The rising usage of smart devices and the increasing availability of high-speed internet connectivity is primarily driving the Africa E-commerce market. In addition to this, the shifting consumer preferences from brick-and-mortar retail channels toward online stores for convenient shopping experiences are also positively influencing the market across the region. Besides this, the launch of digital trends in the retail sector for reaching out to a larger consumer base and improving product sales is further stimulating the market growth. Moreover, the growing inclination among key regional organizations on e-commerce solutions to minimize overhead operational costs and improve business efficiency is acting as another significant growth-inducing factor.

Apart from this, the elevating integration of artificial intelligence, cloud computing, and predictive analytics solutions in the e-commerce segment and the escalating penetration of numerous international players, which is leading to considerable innovations in mobile payment options, delivery solutions, point-of-sale terminals, app-based commercial platforms, etc., are expected to catalyze the Africa e-commerce market over the forecasted period.

Competitive Analysis and Segmentation:

Africa E-Commerce Market Segmentation:

The report has segmented the Africa e-commerce market on the basis of business model, mode of payment, service type, product type and country.

Based on Business Model:

  • B2C
  • B2B
  • C2C
  • Others

Baaed on Mode of Payment:

  • Payment Cards
  • Online Banking
  • E-Wallets
  • Cash-On-Delivery
  • Others

Based on Service Type:

  • Financial
  • Digital Content
  • Travel and Leisure
  • E-Tailing
  • Others

Based on Product Type:

  • Groceries
  • Clothing and Accessories
  • Mobiles and Electronics
  • Health and Personal Care
  • Others

Based on Country:

  • South Africa
  • Nigeria
  • Egypt
  • Morocco
  • Kenya
  • Others

Explore Full Report Description At: https://www.imarcgroup.com/africa-e-commerce-market

Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us                                                                                    

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:


30 N Gould St, Ste R

Sheridan, WY 82801, USA

Website: https://www.imarcgroup.com/

Email: [email protected]

Americas: +1-631-791-1145 | Europe & Africa: +44-753-713-2163 | Asia: +91-120-433-0800


About the Creator

Rahul Gautam

Hi Guys My name is Rahul Gautam and I am a Business Consultant Market Intelligence in the company named P&S Intelligence. I have 7 years of work experience. You can contact me at my personal number for any query at +1-888-778-7886

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights


There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2023 Creatd, Inc. All Rights Reserved.