The holidays have come and gone, and for Unique Things, we were hoping for big money. Did that happen? Nope. While we did make some money, it wasn’t the hundreds on hundreds of dollars that we thought we’d bring in. I have to take some of the responsibility for not getting the word out. My mother got very sick, so the last thing on my mind was Unique Things. K and I did talk about what was going on, but I just wasn’t there to give her the push she needed to stay focused. Up until the time my mother got seriously sick, we had reached out to Valupak for mail-outs, scheduling a meeting with the representative for our area, but for one reason or another we could never get together. A Valupak, in case anyone doesn’t know what it is, is an envelope that comes in the mail full of discounts and business advertisements. They used to come every week, but it’s been some time since we’ve gotten the Valupak in my area.
What we were able to get out was business advertisement distribution through UPS. You pay based on the number of locations you chose to target. The target locations could be a mixture of houses and business, or just houses. You design your own postcard, or they can assist you. The price was in the $400 price range for the mixture of businesses and houses we chose. The bad thing about UPS mail-outs is you don’t know when they actually get sent, and there is no way to know how many customers visited Unique Things from the postcards. It was November, and the sales were trickling in, but we weren’t as focused as we should have been. K decided that not knowing how much visibility came from the postcards was to huge a problem, so she didn’t want to do that again. She decided to try Facebook ads, but the money for that was adding up from clicks and impressions. We just couldn’t afford it. I was no help my mom was getting sicker, and I had moved to her house to help my sister.
You just don’t realize how much impact your family life can have on starting a business. I realize now that family life has a great impact because it can take away your focus and drive. When things are wrong, you just don’t give the business 100 percent. A new business needs 100 percent of your attention to get off the ground. I just didn’t have it to give, and K was trying to keep the business afloat, while also being there for me. We had some surprise sales from Ebay and Groupon that came right on time. We were feeling depressed up until that time because it was Christmastime, and if you’re going to make sales, that is the time
With all that was going on, K was still buying products, and came up with the idea to to see whether we could partner with a few of the Indiegogo and Kickstarter campaign owners. We created a form letter requesting to do business selling their products on our website. One response we received was for a product called the Glance Clock. The pictures I am showing are of the Glance Clock and all the features that you can have, just for connecting to your phone. The clock would be perfect for a small space, such as a den/office or small bedroom. I won’t say living room, unless it’s a space that covers your living room and dining room. The clock would then go nicely in the dining room part. I just want to be as upfront as possible with our products because we want satisfied customers, but more importantly, repeat customers. The Glance Clock and other unique products can be found on the Unique Things website.
Everything has calmed down family-wise, but I lost my mother during this holiday period. I’m still finding my way back to blogging, but more importantly, back to Unique Things. I hope you enjoyed this blog.
If you have any questions about my blog or any of our products, just email me at [email protected] If you enjoyed reading about how Unique Things got started, then give a read to my Retirementanddogs.blog to find out how my family got together. Be safe out there. Please look for my blog next week, as I continue to tell the story of the good and bad sides of starting a business with your spouse.