Your data-driven guide to a successful email marketing strategy

Research shows that one dollar spent on e-mail marketing can generate 42 times more revenue. And in the US, in 2019, advertisers spent more than $350 million on email-advertising to reach 3.9 billion people who use email daily.

Of course, these numbers are encouraging, but let's first find out what email marketing is, whether it works nowadays or not.

When companies send e-mails to customers and subscribers, offering products, services, order confirmation, or even answering common questions, this process is e-marketing. But it is impossible to succeed by simply sending letters. The use of the right tools, messages and approaches must be combined.

Let's start by learning about email marketing strategies that will help you succeed.

Automation tools will make your job easier

In this age of speed it is impossible to move forward without changing working tools. In addition, effective email strategy is becoming increasingly difficult, so automation tools should not be avoided.

Proper email automation can lead to good results, and it will also save your time which you can spend on other aspects of your business. You can automate the simplest steps, such as when to send a letter. E-mails can be scheduled, such as scheduling Instagram.

According to Moosend platform research:

• Most companies are able to outperform their competitors by using automation tools.
• More than half of marketers use automation to increase sales.

Personalization of letters

When it comes to email personalization, there is no need to think that you have to send emails to all your subscribers separately. Just use your subscriber base to send warmer and targeted emails.

Consider the example of Amazon, where all emails are personalized. Amazon emails say "Dear Steve" instead of "Dear Customer". In addition, it makes offers to customers not based on chance, but taking into account the preferences of each customer.

Keep in mind that 70% of companies do not use personalization in their strategy, which means that personalizing your emails, your chances will be even greater. Customer segmentation can help you personalize emails. If you have not yet segmented your customers, think about it.

Good Content as A Way to Succeed

The content of your letters can decide everything, so compile them very carefully or trust the professionals. Nowadays, it has even been automated to hire specialists, organize their work, etc. You can even use HR automation resources.

First of all, pay attention to the title field, a lot depends on it. The first thing people notice in their email inbox is the subject line of the email, which can either capture them or force them to mark the email as spam. When you write the recipient's name in the subject line, the probability that he will open the letter increases by 26%. Write the titles as short, convincing and engaging as possible. Use keywords and test them several times until you get to know your audience properly.

Write the content of the letters in a short, friendly way. You need to be able to quickly hit your readers, so write short, but be sure to keep a friendly tone. Use sensible structures, short paragraphs. Do not forget to fill in the letters with infographics, pictures or videos that will attract your readers. Edit your videos, photos so that they are attractive and meaningful.

The content of the email letter should motivate the readers to take some action. Here's the CTA (Call To Action) tool. To attract customers, you need to understand their psychology. Most of them respond quickly, for example, to discounts for a limited time, scarcity of goods, in case of color solutions, etc.

Mobile-friendly emails:

We all probably know that we need to pay attention to mobile phones when it comes to websites. That is why many have made great investments to make their work efficient on any device. However, few people know that in the case of email, we should not forget that some people prefer to use phones.

According to reports, for 39% of users the preferred way to use e-mail is a mobile phone. This indicator should be taken into account when optimizing your email marketing strategy.

There are a few minimum things you need to do:

• Use mobile-friendly email templates.
• Submit email summaries to clients,
• Write the content of the letters as short as possible and simple,
• Avoid using pictures or keep them to a minimum,
• Use CTA buttons that are convenient to click.

Customers need to feel valued. Mobile-friendly emails are one way to do that.

In conclusion, we can say that email marketing continues to give good results, but it requires a literate, well-formed strategy, good research, and knowing customers.

If you use the strategies listed above, your marketing campaign will be successful and your brand will grow.