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The Good, Bad, and Ugly About Social Media

There's a right way and wrong way to use social media.

By Thomas EgelhoffPublished 9 months ago β€’ 3 min read
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The Good, Bad, and Ugly About Social Media
Photo by Alexander Shatov on Unsplash

Facebook, Twitter, Instagram, Foursquare, TikTok, WhatsApp, Spotify, and LinkedIn are some common social media platforms most people are aware of.

Many people dismiss social media as a fad, addiction, useless, overblown, overhyped, self-serving, and overused.

Other than a fad, all the others are probably true to some extent.

The fact remains that over 1 billion people worldwide are active monthly users of Facebook.

Your Social Media Personal Page

Finding and keeping in touch with old high school or college friends is one of the positives of social media.

Older people confined to their homes or nursing facilities can access friends and family and enjoy a fuller life.

Unfortunately, older citizens are a popular target of scammers and thieves.

Parents, there is a better-than-average chance that your high schooler is being bullied online and is afraid to tell you.

Knowing your child's online activity is not spying or not giving them space. It's preparing them for the future and being good parents to their future children.

Negatives of Social Media

Some people online can be very hurtful.

Things will be said to you online that would never be told to your face. How far you delve into social media might depend on how thick your skin is.

Sooner or later, you will probably be attacked for your views on some issue.

Information about various topics is often posted without fact-checking the source or accuracy; many just pass it on.

Parents post information about kids' names, schools, and schedules, never realizing that people are searching for that information.

Posting about your exciting two-week vacation only tells thieves you are out of town for an extended period.

Your plant-watering person may not notice your big screen or jewelry is missing.

Save all the pictures and wondrous things you experienced on your trip until you return home, then post to your heart's content.

Your Facebook friends don't need to be on vacation with you.

Social Media and Your Business Page

Your local radio or TV probably has some form of digital capability.

Putting up a banner or an ad can often be an economical way to get the word out about your business.

The difference to the advertiser is the enhanced opportunity on digital for the same or fewer dollars when combined with what you are doing on radio or TV.

I recommend you do some combination of both.

On the digital side, you can add contests, special offers, accumulate points for merchandise, and a host of other opportunities that bolster your connection with customers in addition to your 30-second on-air spots.

One medium complements the other and builds your brand across multiple venues.

Promoting your own Facebook business page will also bring in customers.

More and more businesses I frequent have a "Follow us on Facebook or Twitter" sign on their premises.

The advantage of social media is that instead of trying to find customers using more traditional methods, social media customers are trying to find you β€” on social media and search engines. Your digital presence makes that easier.

Some Final Thoughts On Using Social Media

Whether you are using social media for personal or business reasons, there are many advantages to adding social media to your communication lineup.

Human beings are relationship animals. We don't always pick the best friends, but a few of us are loaners.

On the Internet, we can share our grief, share our success, share our experiences, and share our expertise.

Social media is probably already the primary communication between younger and older people on smartphones, laptops, and notepads.

Whether social media is for pleasure or business, it's here to stay.

You can stand on the platform or get on the train and see the world differently.

I hope you'll take a moment to subscribe and make a small pledge to keep these stories coming. Thank you so much.

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About the Creator

Thomas Egelhoff

Author, Radio Talk Show Host, blogger, YouTuber, Vietnam Vet, half-fast guitar player, average cook, and a really nice guy. I read all my articles; you should too and subscribe. Thanks very much.

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