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The Definitive Guide to Keyword Research: The Secrets of the Long Tail!

by Jenny Amuis 13 days ago in how to
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The Ultimate Guide to Long Tail Keywords: How to Use Them in Your Content Marketing Strategy

The Definitive Guide to Keyword Research: The Secrets of the Long Tail!
Photo by Ayrus Hill on Unsplash

If you’ve just dipped your toes into the world of SEO and digital marketing, you’re probably wondering what keyword research has to do with anything. After all, it sounds more like something a librarian would be interested in than someone running a website.

However, keyword research is an essential part of any digital marketing campaign. Even if you don’t think that your website has ‘keywords’ or that it needs them, keyword research can help you optimize your website to drive more visitors and leads from search engines like Google, Bing and Yahoo. So what exactly is keyword research? And how can it help your business succeed online?

Let’s take a closer look at everything you need to know about long tail keywords research as part of your SEO strategy.

What is Keyword Research?

Keyword research is the process of discovering which keywords your audience is currently using when they search for products or services online. These keywords are the words and phrases that your potential customers are typing into search engines like Google or Bing when they’re looking for your business.

This is the first step of SEO and online marketing because you need to know the keywords that potential customers are using to find your business in order to go after them. Keyword research is also the process of finding long tail keywords that often go overlooked by other marketers.

Why Is Keyword Research Important?

Keyword research is one of the most important steps in SEO. The reason for this is that keyword research is the only way to find out what your audience is looking for on Google.

This information is the foundation you need to build your content marketing strategy. Without keyword research, you won’t know what topics to write about or what keywords to target in your content.

Without keyword research, you can’t write content that is optimized for search engines. Without keyword research, you won’t be able to properly set up your SEO strategy. So, you can see why keyword research is such an important part of your SEO strategy.

How to Perform Keyword Research

Keyword research is the process of discovering what keywords your audience is currently using when they search for products and services online.

This is the first step of any SEO campaign because you need to know what keywords your potential customers are typing into search engines like Google or Bing when they’re looking for your business.

You can then go after those people and drive more traffic to your website by ranking for those keyword terms. Keyword research is also the process of finding long tail keywords that often go overlooked by other marketers. Long tail keywords are exactly what they sound like - they’re long keyword phrases that aren’t as common as short-tailed keywords. Think “best wireless headphones under $50” versus “wireless headphones.”

The first one is a long tail keyword because it’s more specific and less competitive. This means that there is less competition for these keywords, which means that you have a better chance of ranking higher on the SERPs for those terms.

Long Tail Keywords

Long tail keywords are keywords that have a longer search volume compared to their shorter counterparts. For example, “best wireless headphones under $50” has a longer search volume than “wireless headphones.” Long tail keywords have lower competition, which means that they are easier to rank for.

Because they have a lower search volume, they are also easier to rank for. Long tail keywords are often overlooked by marketers because they appear less frequently in the search engine results pages (SERPs).

This means that fewer people are searching for them, which is why they have a lower search volume, but they are still important to include in your keyword research. Long tail keywords are a gold mine for two reasons:

1) They have lower search volume, which means they are easier to rank for. 2) They often have a higher conversion rate, which means more people will click on your website when you rank for those keywords.

This is because long tail keywords are usually more specific, and people searching for those terms are more likely to convert.

Keywords with High Traffic Potential

Keywords with high traffic potential are keywords that have a high amount of search volume. You should include these keywords in your SEO strategy because they have a higher chance of bringing you more traffic and lead conversions.

You should include these keywords in your content by targeting them in your titles, headings, and meta descriptions. These are the keywords you want to rank for, but they’re not always the easiest keywords to rank for.

If you try to go after these keywords, you may find that you’re competing with many other businesses for a limited number of slots on the first page of the SERPs. Instead, you should target keywords with lower traffic potential.

These keywords have a lower amount of search volume, which means they are less competitive. You can include these keywords in your content without worrying too much about competition.

Limiting Factors for Keyword Research

Keyword research can be difficult to do because you have to know exactly what your audience is searching for. If you misspell a keyword or don’t include a particular keyword, no one will find your content.

This is why keyword research is so important. Without it, you won’t know what keywords to include in your content to get it found by human search engine bots. Keyword research can also be difficult because it’s a constantly evolving process. New terms emerge, old terms become outdated, and people’s search behaviors change over time.

When you start your SEO campaign, you need to know exactly what terms people are using to find your website. This means that you need to keep conducting keyword research regularly so that you can make any necessary changes. Keyword research can also be difficult because it requires a lot of research and exploration.

Conclusion

Keyword research is an important part of any SEO strategy because it’s the only way to know what your audience is searching for. If you don’t know what your audience is looking for, you won’t be able to provide them with the information they need.

Furthermore, if you don’t know what keywords to target, your content won’t be found by search engines. If you want to rank higher on search engine result pages, you have to know what keywords to target.

This means that your keyword research must be thorough and accurate. If you don’t do enough keyword research, you won’t know what keywords to target.

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About the author

Jenny Amuis

I'm a web developer who has been working with HTML, CSS and JavaScript for the past 5 years. I started my career in tech with web design and AR projects which brought me to learning web "pennhillswiki.com" development languages.

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