8 Ways to Promote Your Product Online and Get More Customers

Promoting your product online can be more challenging than it seems, especially when there are millions of other products doing the same thing. However, with the right combination of promotion channels and creativity, you can boost your sales and attract new customers to your brand.

Here are eight ways to promote your product online and get more customers as a result.

1. Gain online reviews

It’s no secret that online reviews play a huge role in customer decision-making.

According to a survey, 75% of consumers read online reviews before visiting a business. The same study also showed that 90% of customers are more likely to buy from local businesses with positive reviews (Yelp alone gets over 140 million monthly visitors).

Building your review count is particularly important if you have a competitive business category or you’re targeting certain markets.

How do you get more online reviews?

Well, that depends on your product. But there are some straightforward ways for just about any business owner to get started. On social media, responding to all positive comments with a personal thank you helps tremendously in establishing a positive relationship between your brand and customers.

For example, if a customer says they love your latest product line on Facebook or Twitter, give them an immediate response thanking them for their purchase.

2) Build your website’s credibility

Building credibility for your website is crucial, especially if you’re not yet established. If you want people to trust you, they have to be able to find information about you (through your website or social media accounts). This also includes testimonials, case studies, and press releases.

Having a portfolio of work you’ve done will build trust with potential customers. If you can’t provide that, consider doing pro bono work or offering a money-back guarantee. (This is one way many B2C companies build credibility.)

This is especially important if your product is expensive, has a high price tag, or does something different from similar products already on the market.

Make sure your website is professional. This includes choosing a great name, creating a good logo, and adding images or photos that show off your product.

If you’re using social media, you should use them to promote yourself too—but don’t be spammy! Treat it like an extension of your website. How would you expect people to treat your website? That’s how they should act toward your company on social media channels.

3) Publish content in multiple places

The content you publish online should never be available in just one place. For a product promotion, it’s not enough to have your website serve as a showroom for your products; you also need effective search engine optimization (SEO) techniques to help promote those products.

In addition, there are many social media sites that can help increase website traffic and interest in what you’re selling. By using multiple sources for content on your product, you can greatly enhance its reach and visibility in search engines like Google.

A frequently updated website for your business is essential for search engine optimization (SEO) purposes. Search engines like Google use a variety of criteria to decide which websites are relevant in a search query, including how often you update your content.

If you have fresh information on a consistent basis, you’ll find that your web page tends to appear more often in search results when someone searches for keywords related to your business or product.

4) Use influencer marketing

Getting influencers on board is one of those tasks that’s not glamorous or exciting, but definitely necessary. Influencer marketing is a great way to get new customers without spending a fortune—but it’s a ton of work.

It takes time, creativity, and patience to connect with influencers who will help promote your brand or product. But when done right, it can be well worth your effort.

Start by building relationships with other bloggers, journalists, Youtubers, photographers or similar types of influencers. It’s great if you can find influencers who are aligned with your brand values (and even better if they already use your product), but don’t worry too much about that if it isn’t an option.

Ultimately, look for people who are likely to share your content, as well as people who have a high reach.

5) Provide free samples

Everyone loves free stuff!

You can easily promote your product online by providing samples of your products to various sites, or making it available on a try before you buy basis.

This way, people can try it out before committing their hard-earned cash. It will boost trust in your brand, help generate some sales leads, and get more eyes on your brand at no cost to you whatsoever.

If you have an e-commerce website, there are various ways in which you can make free samples available. You could keep a certain product on your virtual shelf with a limited number of stock. As soon as it’s sold out, it gets replaced by another item in your inventory.

6) Offer discounts to customers who spread the word

If you want your product to go viral, it helps if customers are a little bit incentivized. People love discounts and coupons, so let them earn money by getting friends or family members to buy their product.

Offer coupons for customers who share your products with their friends on social media platforms such as Facebook, Twitter or Instagram. Tell them that they can share your products with up to 10 people in their networks; each of those people who subsequently buys something from you earns them money off their next purchase.

It’s important to get creative with your discounts. A standard 10% off is hardly going to get people jumping for joy, but what about offering 20% off your highest-selling product?

Alternatively, you could offer 10% off everything. Or give them 25% off if they buy within 24 hours! The options are limitless.

7) Reach out through e-mail newsletters

You can improve customer retention by periodically sending out an e-mail newsletter. Include offers, tips, special announcements and recent company news in these updates. Contacting current customers through newsletters will show them you’re a trustworthy business and will make them more likely to remain loyal over time.

When developing a newsletter, focus on including one important message. Don’t flood your subscribers with offers or general business information. If you send too many newsletters, your readers will be less likely to open future messages

Consider sending out two or three newsletters per month that contain special offers or events happening at your company.

Don’t mention competitors: While it might seem like good marketing strategy to reference competitors in your newsletter, don’t do it unless you have positive things to say about them.

8) Advertise on other websites

The saying you have to spend money to make money definitely applies here. Investing in advertising is really one of your best bets for promoting a product online.

At first, it might seem like there are a lot of other ways to get more customers, but they probably won’t work as well as putting your business out there.

In order to advertise on other websites, you’ll need a basic understanding of search engine optimization. You want your business or product page to show up at or near the top of Google and Bing searches for keywords that people use when looking for products like yours.

If you want to reach a large audience, think about investing in Google AdWords. You’ll need a certain budget to make that happen, but if you have one, it can be extremely effective.

You’ll create an ad that shows up in Google searches when someone types in something related to your product or service. Someone who clicks on your ad will arrive at your website. Other forms of advertising for websites include Facebook ads and banner ads on other sites.

Conclusion

Whether you’re launching a new product or making an existing one more visible, these strategies will help you get more customers for your business. We all know how important it is to have an online presence—whether it’s a social media page, a website, or both—but that doesn’t mean it’s easy.

There are many moving parts involved in running an effective digital marketing campaign; luckily for you, we know all of them and can guide you through any challenges along the way.