The thought of grammar alone causes many of us shortness of breath and nausea. Grammar feels like a nightmare for a few reasons. The endless rules, the strange exceptions, and the seemingly total lack of consistency causes so many people to give up on grammar and style completely. Why oh why did you not pay attention in English class? Do not fear, an old dog can learn new tricks!
Investing time and effort in good content creation practices has never been more important for success than it is now; and while it’s certainly important to keep your content fresh and up to date, it’s also important to develop content that is scalable, durable, and can stand the tests of time. It’s a marathon, not a sprint, right? This is why companies have strategies in place to create something called evergreen content.
Picture this: visuals can make or break your content. We all know that we live in an image rich, ultra visual society. Choosing the right visuals for your work isn't as easy as typing a keyword into the Google bar and hitting the search bar; it's an art that should require just as much abstention as your written text. The stakes are high, but the rewards of using the perfect visuals for your work are even higher.
Search engine optimization (SEO) is a term that can make any writer sweat. To the unfamiliar ear, “best SEO practices” sounds like it belongs with the terms, “synergize”, “platform,” and other such tech-y terms the characters on Silicon Valley talk about. For some reason, SEO makes the most talented writers cringe for fear of ticking off almighty Google.
Writing something totally original is also totally terrifying, right? Creating really fresh, high quality content may seem like a daunting task, but I promise you have it in you already. It may not feel like it, but stick with me through this journey and by the end of it I'll have you convinced that you 1) are really smart, 2) know about lots of things, and 3) capable of producing all kinds of article goodness. Confidence is key while generating article ideas, so take a look in the mirror and have an “I think I can” moment. Remember: You is kind, you is smart, you is important. You’ve got this!
Story structure is one of the most important aspects of crafting the perfect piece of content. Successful stories are not just about vocabulary, correct grammar, interesting thoughts, or creativity. A well structured story with a focus keyword, informative H3 and section breaks, visuals, and a never-ending source of information is the secret-sauce in capturing the modern-day audience.