Steve Gallegos

During a recent training session on improving business communications for the sales team of a large furniture retailer, one of the attendees asked about the appropriate way to respond to online complaints, and negative reviews. The Client asked "whether," and "how" to respond, especially when it appeared the review was bogus, and possibly an underhanded attack by a shady competitor.

I began my career as a professional photographer well before the digital age. It was a time when photos were captured by using film. The camera itself worked pretty much the same as they do now, but instead of recording pixels on a microchip, the camera used "film," a chemical surface that captures the light as it enters through the camera lens.

You hate to speak in public! You would prefer to eat a tree bark sandwich, than stand in front of a group of strangers... or worse yet, a group of co-workers and colleagues, and give a presentation. Yes, you know how your process works. You know your numbers left and right. But it's one thing for you to share this information one on one, or over the phone. But to stand in front of a group of people and share it? No way!