Seller's Choice
Bio
Seller’s Choice is a digital marketing solution provider dedicated to the interests, growth, and profitability of e-commerce brands.
Stories (80/0)
What Is a Direct-To-Consumer Business In The World of E-commerce?
The direct-to-consumer model has instigated a dramatic shift in the evolution of the retail industry. Driven by accessible digital marketing and consumer demand, more businesses are cutting out the retailer and distributor intermediary and engaging with consumers directly.
By Seller's Choice4 years ago in Journal
Masculinity In Advertising Today
The topics of gender stereotypes and identity have been at the forefront of recent cultural discussion. Businesses have been interjecting themselves in this extensive conversation through “gendered” advertising campaigns and marketing tactics.
By Seller's Choice4 years ago in Journal
Launching Successful Refer-A-Friend Programs
Referral programs are one of the most effective marketing programs for loyalty, lead generation, sales, and conversions. If you want to tap into the second ring of your target audience while deepening the loyalty of your first ring, it’s time to consider a refer-a-friend program.
By Seller's Choice4 years ago in Journal
The Secrets of Amazon Custom Super URLs
We’ve discussed how to optimize your pages for Amazon searches, how to competitively win the Buy Box, and how to utilize Amazon Sponsored Ads to your advantage. These all work together toward the end goal of gaining visibility and increasing sales. Greater visibility means more sales; more sales mean higher conversion rates, and higher conversion rates mean greater visibility. It’s an endless, positive cycle.
By Seller's Choice7 years ago in Journal
Amazon Sponsored Ads vs. Natural Organic Sales
Whether you’re a new or experienced Amazon seller, you’re always looking to boost to your listings and brand exposure. Thus, it’s likely you’ve heard of Amazon’s Sponsored Ad Sales as a means to promote your products and company on the Amazon marketplace.
By Seller's Choice7 years ago in Journal
Everything You Need To Know About Enhanced Brand Content
Enhanced Brand Content is making a splash in the Amazon seller world. In early November 2016, Amazon officially announced their Enhanced Brand Content tool for Professional Sellers, who are looking to communicate a better sense of their brand through detailed, superior product listings.
By Seller's Choice7 years ago in Journal
The Importance of Customer Service
From Siri and Alexa to self-driving cars, robots have taken over our modern world, including business and HR functions. While mechanizing these processes may be useful in some areas, digitalization in customer service has been shown to decrease service quality. This can create dissatisfied customers, wasted time, and lost profits. When you invest your time and money into a company, you want to ensure that your needs and expectations are met. More and more studies show that these expectations are sorely unmet with automated services.
By Seller's Choice7 years ago in Journal
How To Create A Profit Boosting Amazon Bundle
In our article Amazon Professional Selling Plan: Is It Right For Me?, we discussed the many benefits of choosing an Amazon Professional Program over the Individual Program. One such benefit is that Professional Sellers have the ability to create new product listings and product bundles (Individual Sellers cannot).
By Seller's Choice7 years ago in Journal
Top Apps for Emerging Amazon Sellers
Phone and tablet applications can simplify your selling by giving you real-time notifications and access to information however, whenever, and wherever you need it. But what apps and software are worth the price and which will truly help to grow your business?
By Seller's Choice7 years ago in Journal
Amazon Professional Selling Plan: Is It Right For You?
If you’ve decided to start your own Amazon business, you are probably considering whether to open an individual or professional selling account. There are advantages and disadvantages to both, so we are here to help you consider what is best for your business.
By Seller's Choice7 years ago in Journal