Seigell Consultants
Joined July 2020
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Brand Building is Trust Building
Being human, that’s a core message every company wants to communicate with its customers. More than ever, the intention in your message is what defines you as a brand. The pandemic has made brands and content marketers think about the customers. Customer-first has become a prerequisite for brands. Products and services were always created with the customer in mind, but the intensity with which the pandemic has transformed consumer behaviour, companies have to create a brand image and experience where it needs to consider the sensitivities of the customer in their current vulnerable situation. Some deep thinking is needed.
By Seigell Consultants4 years ago in Journal