Raymond McNatt
Bio
I've spent over 10 years honing my ability to captivate readers with my words. My specialization in email marketing and digital marketing niches has led to the publication of numerous articles, and essays, in various publications.
Stories (26/0)
The Power of A/B Testing: Increase Your Email Open and Click-Through Rates
Email marketing is one of the most effective ways to reach out to customers and promote products or services. However, sending an email is not enough. You need to ensure that the email you send is opened and clicked by the recipient.
By Raymond McNattabout a year ago in Journal
Don't Let Spam Laws Hurt Your Email Marketing Strategy: Stay Compliant
In today's digital world, email marketing has become an essential tool for businesses of all sizes. It provides a cost-effective way to reach a large number of customers, promote products and services, and build relationships with subscribers. However, with great power comes great responsibility, and businesses must be aware of their obligations when it comes to spam compliance in email marketing.
By Raymond McNattabout a year ago in Journal
Email Newsletters Demystified: A Comprehensive Overview
Email newsletters are a form of digital communication that delivers regular updates, news, and information to subscribers via email. In recent years, email newsletters have become increasingly popular as a marketing tool, as they provide a low-cost and effective way for businesses to engage with their audience, build brand awareness, and drive sales.
By Raymond McNattabout a year ago in Journal
5 Ways to Measure Transactional Emails Performance
Transactional emails are automated messages sent to customers after they have taken a specific action on a website or application, such as making a purchase, signing up for a newsletter, or resetting their password.
By Raymond McNattabout a year ago in Journal
Email Security and Privacy for Businesses
Email is the backbone of business communication, allowing companies to communicate with employees, customers, and partners quickly and efficiently. However, email is also one of the primary targets for cybercriminals looking to steal sensitive information or gain access to a company's network.
By Raymond McNattabout a year ago in Journal
Email Marketing Automation: Boost Your Conversion Rates
Email marketing is one of the most effective and cost-efficient ways for businesses to reach out to their customers and prospects. However, as businesses grow, managing email marketing manually can become challenging and time-consuming. That's where email marketing automation comes into play.
By Raymond McNattabout a year ago in Journal
Restaurant Email Marketing: Top 10 Strategies to Win Diners
In today's fast-paced world, email marketing is an essential tool for any restaurant looking to increase its customer base and improve customer loyalty. Restaurant email marketing is an effective way to engage with diners, promote your restaurant, and increase sales.
By Raymond McNattabout a year ago in Journal
What Is Email Reputation? Read Everything You Need to Know
Email reputation is a critical aspect of email marketing that can have a significant impact on the success of your email campaigns. Simply put, your email reputation is a measure of the quality and trustworthiness of your email sender identity, as perceived by the email service providers (ESPs) and the recipients of your email messages.
By Raymond McNattabout a year ago in Journal
What Is DMARC? How does It work?
DMARC, which stands for Domain-based Message Authentication, Reporting, and Conformance, is an email authentication protocol that is used to prevent email spoofing and phishing attacks. DMARC helps email senders and receivers ensure that the emails they send and receive are legitimate and not forged.
By Raymond McNattabout a year ago in Journal
How to Perfect the Email Preview Text? Do It Yourself
Email preview text, also known as the preheader, is the brief summary of an email's content that appears after the subject line in the inbox. The preview text gives the recipient an idea of what the email is about, and can greatly influence whether they decide to open it or not.
By Raymond McNattabout a year ago in Journal
What Are Welcome Emails? How to Write It Perfectly
Welcome emails are an essential part of any customer or subscriber onboarding process. They serve as the first impression a company makes on a new customer or subscriber, and they set the tone for the entire relationship between the company and the customer.
By Raymond McNattabout a year ago in Journal
What Is Email List Segmentation? Read Everything Here
Email marketing is an essential tool for businesses to reach out to their customers and clients. However, sending out the same message to everyone on your email list can result in low engagement rates and a high unsubscribe rate. This is where email list segmentation comes in.
By Raymond McNattabout a year ago in Journal