Prasanna Dhungel
Bio
Managing Partner GrowByData - Marketing Intelligence for Brands & Agencies to Boost Performance
Stories (17/0)
Walmart Sponsored Product Ads: Guide to Advertising on Walmart Marketplace for 2021
Walmart marketplace is becoming progressively popular with sellers and online shoppers. According to ComScore, Walmart.com sees up to 100 million unique visitors per month. The number of sellers on the platform has reached over 113,000. This number has been rapidly rising over the last few years as shown on the graph below.
By Prasanna Dhungel3 years ago in Journal
Marketing Strategies for Amazon 1P and 3P Sellers to Maximize Profitability
Having the right Amazon marketing strategy is one of the keys to success in the Amazon Marketplace. The right tactics help sellers (1P and 3P) increase their product visibility, clicks, and conversions. According to CNBC, roughly 55% of consumers begin their online shopping journey on Amazon. They also state that about 90% of shoppers will compare prices on Amazon even if they find a product on other channels.
By Prasanna Dhungel3 years ago in Journal
Winning the Walmart Buy Box in 2021
Winning the Walmart Buy Box means getting your products on the top of the searched item list for either type of seller: 1P (first-party) or 3P (third-party). Positioning your products in the buy box is the key to more traffic, reviews, and sales. The Buy Box plays a crucial role whether you are a supplier or seller in the Walmart marketplace. You have to put your best listing forward to win the buy box since the buy box greatly influences the shopper’s behavior.
By Prasanna Dhungel3 years ago in Journal
Google Shopping Ads Market Analysis for Sports & Outdoor
Sports & Outdoor Market has always been extremely competitive especially when SERP, Shopping, or even SEO is compared. This market analysis was conducted to take a closer look into trends and competition on Google Shopping.
By Prasanna Dhungel3 years ago in Journal
3 Reasons Brands Must Monitor Google Shopping
Google Shopping is an e-commerce channel which is growing exponentially. About 92.6% of search traffic goes to Google and retailers are pushing to get listed and maximize clicks from the channel. With this in mind, below are 3 reasons why brands must monitor Google Shopping to maximize opportunities.
By Prasanna Dhungel3 years ago in Journal
