Navigating the insurance market: The benefits of competitive intelligence
Over the years, technology has disrupted many industries, including property and casualty (P&C), health or life insurance, workers compensation insurance, and others. Insurance organizations are leveraging technology to gain a competitive edge over their peers. This is where Competitive Intelligence, or CI, enters the picture, which we will discuss in this blog.
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector is one of the few industries that are crucial to our survival. Also, the economy is greatly impacted by retail with high employment and annual sales involved.
Using e-commerce analytics to improve your customer experience
The e-commerce industry has been growing rapidly in recent years, and as a result, customer expectations are constantly evolving. Customers today demand personalized, convenient, and frictionless experiences when shopping online. To meet these demands, e-commerce businesses are turning to AI, ML, and analytics to improve the customer experience (CX).
Sustainable IT: reducing carbon footprints and preserving resources
Studies show that carbon emissions generated by the internet, devices, and systems that support it account for 3.7% of global greenhouse gas emissions. That’s more than all aviation emissions (2.5%). It doesn’t end there. Research conducted by “Green the Web.” found that a single web page consumes on average 1.76 g CO2 per page view. As businesses, the question we need to ask ourselves is how much every click on our website/data storage/use of tech devices costs the planet.
The Rise Of Digital Humans: Exploring The Future Of Virtual Reality
Advancement in artificial intelligence (AI) technology has created multiple opportunities for business houses to incorporate AI-based tech (digital humans) into their business. Numerous companies across multiple industries have started adapting AI-based business models.
The Future Is Here: Why Hydrogen Fuel Cell Vehicles Are The Next Big Thing
India has an ambitious target toward an aspirational climate goal of Net Zero emissions by 2070. “Nevertheless, the country is demonstrating a strong dedication to its goal by drawing significant investments into the renewable energy sector.”
Exploring the possibilities of generative AI in 2023
Generative AI is a rapidly evolving disruptive technology that has turned into a buzzword across multiple industries with endless possibilities to transform every aspect of their business. As per a research and consulting firm, by 2025, around 30% of outbound marketing messages from large organizations will be synthetically generated using generative AI applications. The technology combines unsupervised and semi-supervised algorithms. It allows computers to detect the underlying pattern and create new content using previously created content, including code, video, audio, text, and images.
Why optimizing e-commerce product catalogs is crucial in driving sales
E-commerce product catalog optimization is essential for turning traffic into sales in today’s digital marketplace. Although it is challenging, product catalog management is an effective way to maintain engrossing and precise product listings across all sales channels. Since the catalog conserves information such as product images, availability, technical specifications, shipping info, prices, and other details, optimization of it helps to facilitate theme-based carting, up/cross-selling, and market hype.
The road to profitability: Why automotive data monetization is the next big thing
With the advent of advanced technologies and the emergence of connected vehicles, the amount of data generated by vehicles has increased manifold. To leverage this data, various industry players are developing the mechanism and infrastructure for automotive data monetization, with the intent of providing better products and services to their customers and developing a competitive advantage in the market for themselves.
The future of commute: In-vehicle virtual personal assistants
A virtual personal assistant (VPA) or voice assistant is a digital assistant that combines artificial intelligence, machine learning, speech recognition, Natural Language Processing (NLP), speech synthesis, and various actuation mechanisms to sense and influence the environment.
Best Practices To Create A Successful Go-To-Market Strategy For A New Product Launch
A profitable business is dependent on several factors that interact together. This includes your go-to-market strategy (GTM). A GTM strategy for a new product is a minor but critical component of your overall marketing plan. A solid go-to-market strategy takes into account a variety of factors, such as pricing, distribution channels, and unique selling propositions.