Go Beyond Offers & Discount!
5 Benefits of Digital Loyalty Programs That Can Grow Your Business
The traditional card-based B2C and B2B loyalty programs, which were introduced commercially in the 18th century, underwent a sea change between the 2000s and the 2010s. The transformation was a result of the rapidly changing digital landscape and the growing popularity of smartphones and mobile applications.
6 Best B2B Loyalty Programs in India
From Air India to Zomato, almost all major B2C companies in India provide some kind of loyalty program for their customers. As per a study conducted by Accenture, nine out of every ten B2C companies have some type of loyalty program in place.
Why You Must Rethink Traditional Loyalty Schemes?
As per a Bond Brand Loyalty report, an average customer is enrolled in more than 14 different loyalty programs at any given time. In such a situation, it becomes extremely difficult to command a strong sense of loyalty. It becomes even more so when digital loyalty programs and channel loyalty programs are regarded just as a scheme and not as a way to strengthen strong bonds with customers and business partners.
Loyalty Programs Trends: Understanding Buyer Behavior Data
Can loyalty programs help in understanding buyer behavior? The answer to the question is a resounding “Yes!” By collating and analyzing generated through digital loyalty programs, more particularly B2B loyalty programs, B2C loyalty programs, and channel loyalty programs, businesses can understand the buying behavior of their customers.
B2B Loyalty Programs: Boost Your Customer Retention and Growth
If you’re a marketer or an entrepreneur, you know the importance of loyalty for your company. Whether you deal with customers, influencers, or business partners, you want them to remain loyal to your brand for as long as possible.
Emotional Loyalty – The Value of Emotional-Driven Engagement
The concept of loyalty programs has been around for many years. The traditional approach to loyalty programs was based on providing discounts, coupons, or points-based systems to encourage customers to return to a business.
How to Run Successful Loyalty Programs Without Offering Discounts
Discount! The eight-letter word has the power to attract new customers, increase sales, and enhance inventory turnover. Being one of the oldest forms of sales promotion, it has been used by almost all businesses at least once since their inception. But can it enhance brand loyalty?
10 Mistakes to Avoid While Creating Successful Loyalty Programs
If you’re an entrepreneur or a marketer for whom loyalty matters a lot, then not running effective brand loyalty programs, channel loyalty programs, or influencer loyalty programs may sound like a bad idea. But you know what’s worse? Not being aware of the avoidable mistakes that waste all the time, effort, and resources invested in the programs.
How to Detect and Stop Digital Loyalty Program Fraud? Technology Explained
If you run a brand loyalty program, channel loyalty program, or influencer loyalty program, you must beware of rising loyalty frauds. As per the recent Forter Fraud Index report, in 2021 alone, loyalty fraud increased by 89 percent on a year-on-year basis. It is currently estimated at one billion dollars every year.