Key Differences Between Digital Marketing and Traditional Marketing
Traditional marketing has been around for quite some time. Since its birth, businesses have been using this method to promote their products and services. Today, companies are still leveraging traditional marketing to get their brands noticed by consumers. However, digital marketing, which involves online promotion strategies, is taking over the game. That's because so many people are surfing the internet and are using mobile devices. Therefore, it makes sense to reach them on various digital marketing channels such as social media, search engines and blogs. But why is digital marketing so different than traditional marketing? Is it better? Or are they equal in terms of lead generation and ROI?