The mobile development industry is a unique force that is driven by several influences, yet has no real ‘landing point’ or ‘complete’ button and loose directional boundaries which are usually carved from post-reactive legislation. The technology is accessible (everyone has a phone), applications are easy to install and there are several to choose from (complete with pictures on your app store) and it is not age biased (younger generations are often more adept at optimizing the technology opposed to older generations). I see the mobile development industry as continuing to advance at remarkable speed as its subscribers continue to grow, acclimate and demand more of technology. After all, according to MobileAppDaily.com, “The social media world is the second largest place filled with people after the physical world in the entire universe (excluding the alien possibility).” This is just one facet of mobile development. Developer-tech.com has also seen hyper-casual gaming on the rise, “...these games now have the highest number of installs on average in 50 percent of the top global markets. For context, last year they only had the highest number of installs in the top 20 percent.” The increase of several different areas within the global scope of mobile application equates to dramatic changes in short periods of time. The mobile development industry is explosive, dynamic and interactive and as the world challenges the developers, the developers are attempting to keep pace like ducks on water (calm on the surface, feet moving wicked fast beneath). In this industry it is an absolute requirement to have the foresight to see an opportunity and to have the ability to capitalize on it.
The world has expanded rapidly beyond the six square blocks that we kicked around back in 1980-something. There was a time, between the age of Pac Man and the Nintendo Zelda craze, that we found our friends’ location by riding around the neighborhood and counting how many bikes were stacked outside a house. The internet’s dominion over distance brought what was once on the other side of the globe into the close proximity of our living rooms. We chatted with people thousands of miles away, sharing experiences and cultures. After just a few agonizing minutes of AOL ‘dial up’, the painful yet welcoming growls and grinds still resonate fresh in my mind as fiberoptic foreplay, we were transported to a world much larger than our own. Within the span of a decade after it’s introduction, online social networking has cast it’s net over the globe and social currency is the weigh and measure of the minutest details of our lives. We share our stories, political rants, pictures of food and ‘follow’ each other faithfully, promptly hitting the corresponding emojis and thumbs up. The world, once thought of as disconnected and vast, has become smaller, a living fabric of social quilting entirely at our fingertips. The world has become so small in fact that evolution has occurred yet again and we are able to create our own. Virtual Reality (VR) is poised to weave itself into every fiber of our world-wide communities.
It had started out simple enough. A flu shot. You don’t even have to go to the doctor to get one. Your local pharmacy hands them out like treats on Halloween, fully armed with little cherry lollipops for the faint of heart or children that are less than pleased with the prospect of getting a needle jammed in their arm. Unsuspecting families scurrying into the Walmart Supercenter with coupons and grocery lists in normal daily rituals, seduced by the ease of knocking everything out in the one-stop shop. That’s what it was about wasn’t it? Getting as much work done with as little effort as possible? Is this why sacrifices were made? Precise gave way to convenience? Precaution was overcome by availability? The screaming voices of demand outweighed the finality of consequence?