My goal is to bring you the best Cannabis producers in Canada. Not the most successful,but the cultivators creating quality plants for the purpose of our enjoyment.
Follow me every week for the who's who in Canadian weed.
Do you remember when I talked about Truro? The licensed producer from Nova Scotia making their products in “tuna cans”? You remember. I found another licensed producer doing the same thing with their packaging. Much like Truro, Muskoka Grown packages their cannabis in jars that look like this:
There's a weed war going on. There’s currently a war in the national cannabis market. A race to produce the cheapest weed per gram year-round. At 84 cents per gram, Pure Sunfarms is winning. Pure Sunfarms is blowing its competitors Organigram and Aphria out of the water.
I took a seasonal contact at the LCBO in December. Just a cashier job to keep me busy for the month. My days mostly composed of the same conversations. Here’s an example of one, you can imagine the rest.
So, I recently tried a 510 cartridge from Top Leaf. The strain was called Florida Lemons. It’s possible the name was too suggestive, but it really did taste like a Florida lemon. Regardless, it had a nice citrus flavour. I liked it.
Welcome, This week, I won’t be recommending any strains. This is the last time you will read the word terpene. I won’t be telling you what anything smells or taste like either. This article has no THC content. I will be talking about an issue effecting cannabis dispensaries and licensed producers alike.
The cannabis market: the new marketing frontier. Licensed Producers have much to consider when it comes to getting their product to market. It’s not enough to grow weed and tell your friends. Or like In Half-Baked, when they walked around handing out business cards with joints attached as samples. Don’t do it. It’s illegal. Growers are now expected to be branding experts.
So far I’ve talked mostly about Value and craft brands. They cater to the wants and needs of the market. The recreational market could easily fund research and innovation in other parts of the cannabis industry. Value and Craft brands are not the entire industry. You haven’t even gotten me started on the CBD market. Specifically, the medical market’s research and development-oriented brands.
Craft Cannabis is a culture. Hand-tended, all-natural, customized care. It makes the bud an incredibly high-quality product but it also makes the weed expensive. Cannabis in Canada is a multi-billion-dollar market. Different people are naturally going to want different products and experiences. That’s life.