I always admire people who make mood boards, so I decided to make one myself. It got slightly awkward when I couldn't quite group and put my finger on all of my goals. I decided to add a car to my mood board. I started searching the few car brands that knew and quickly came to a strange conclusion. I had no emotional attachment to the car. Don’t get me wrong, I wouldn’t mind having one. But it was not something I had been dreaming of. I guess it was just something I thought that would make sense if I wanted it.
In a fast-moving world with growing competition it is more important than ever to take a contemporary approach when it comes to structuring marketing tools.
I was born in South London to Peruvian and British parents. Growing up, “Latinidad” didn't really have a meaning to me. It was simply just the way things were. Spanish was spoken at home, Peruvian food was served, we’d buy our food at the market and on Saturday mornings I’d have to get up to clean! Our friends were Peruvian too, so nothing felt unusual to me. Moreover, being raised in a multicultural environment like London taught me that everybody did things differently at home.
If self-isolation has taken you to an increase of screen-time and social media usage, chances are you have heard of the Frothy Coffee Challenge or Dalgona Coffee.