The story is too familiar. You are involved in a long term relationship or marriage. It usually starts out wonderful, full of joy and excitement as you pursue your hopes and dreams. You are ready to take on the world together. Then life happens. Stress at work; money issues; children’s needs; losing a job; issues with in-laws; health concerns. The list goes on and on. The feelings of joy starts to fade. You didn’t sign up for this! You stop communicating with each other, I mean really communicating and connecting, not just talking at each other. The relationship and your life become a grind. You start going through the motions.
What is unconditional love? Webster’s New World Dictionary defines unconditional as without conditions or reservations; absolute. Most of us will admit we hope to find someone to love and who will love us back without conditions or reservations for the rest of our life. Usually, we are referring to a spouse or a significant life partner. We want the “happily ever after story.” As much as we hope and look for unconditional love, it is very hard to find. Yet the difficulty does not deter us from the quest. The search for unconditional love is so powerful that Valentine’s Day, has become one of the priciest holidays in the US. Those in love or seeking love are set to spend $20.7 billion this year for Valentine’s Day, says the National Retail Federation, beating the 2016 record of $19.7 billion.
Let me ask you a question. Where are you right now, personally and professionally? Is it where you really want to be? Maybe it was once, but is it still right now? I am willing to bet the answer is no. Am I right? Be honest!
Are you honest enough to admit to yourself that you don't know what you don't know? Be honest.
Do you have a good product or idea and a good go to market strategy, yet your organization is barely surviving? You are not alone. It’s not your product or strategy that needs attention, it’s your culture.
I meet with so many people who lament, “I am following the best practices for my industry, but my business is floundering.” Really? Best practice is a term that drives me crazy. Best practices are a point in time. They are not the Gospel. They are not written in stone. They aren’t a forever thing. If it doesn’t work for you then it isn’t a best practice, is it?