Fabia Scali-Warner
Bio
Lover of quality content. Writer and Blogger. Author of Sci-Fi novel Julia Dream, now on Amazon http://amzn.to/2s9TUUx
Stories (10/0)
Who Is Europe?
The question sounds strange, I know. You would expect a “What is Europe,” not such a personal pronoun—who. But the answer on how to identify Europe could be too simple, too strong the temptation to just define the Old Continent as the cradle of Western civilization and leave it at that. And certainly we can’t start from the EU, this messed up jumble of unrelenting bureaucracy and high hopes, to explain the present of countries that, despite their geographical proximity, have chosen to approach in very different ways this ambitious project of political and economic unification.
By Fabia Scali-Warner6 years ago in Wander
Grand Canyon West and the Skywalk
Guano Point looks almost unreal in its theatrical beauty. As the sun started its descent over the streaked plateaus of the Grand Canyon, and tourists shuddered in the stinging cold, I couldn't help lingering in the shadow of the old metal skeleton of an ancient mining structure.
By Fabia Scali-Warner6 years ago in Wander
Product Design vs Services
Keeping in mind the layout of the Business Model Canvas, Key Activities are strategically positioned to the left, next to the list of Key Partners and close to the associated Cost Structure. Channels are listed to the right of the Value Proposition, next to Customer Relationships and Customer Segments.
By Fabia Scali-Warner6 years ago in Journal
Make It Close and Personal
Millennials have a very particular approach to what they like to buy and how they do so. We're talking about a generation shaped by the rise of the Internet and the economic crisis: as saving money becomes a decisive factor in decision-making, a one-size-fits-all approach is not perceived as acceptable. Tiered pricing is only the tip of the iceberg, a good start, when it comes to addressing the need and desire for personalization.
By Fabia Scali-Warner6 years ago in Journal
The Brain and Communication
Low Road and High Road Every time our brain elaborates information, it can choose to follow two very distinct routes. The low road is tied to the oldest part of the brain governing emotional responses and acting through established patterns of behavior called heuristics. These shortcuts bypass conscious reasoning and act as automatic responses to stimuli encountered before, especially in situations of stress.
By Fabia Scali-Warner6 years ago in Futurism
How to Identify and Leverage Your Differentiators
In Business Communication, the first step of your marketing strategy should be to define the voice or persona of the company. In order to achieve at the end of this process a strong brand identity capable of defining your company and its values, it is very important for the business to understand what sets it apart from the competition, and how to leverage these differences.
By Fabia Scali-Warner6 years ago in Journal
- Top Story - October 2017
How Internet Killed the Mass MediaTop Story - October 2017
Humans are social creatures. We are naturally predisposed to interact and empathize one with the other, and the ways we communicate are sophisticated and made perfect by centuries of practice. Over time, we have developed an increasing number of channels and technologies to boost the strength and reach of our messages, from signal fires and passenger pigeons to radio, television, and ultimately the Internet.
By Fabia Scali-Warner6 years ago in 01
Why Genre Literature Deserves More Respect
Albert Einstein famously said that "imagination is more important than knowledge." What he meant is that if we are ever to discover anything, we first have to elaborate an hypothesis to test out, and that process relies on imagination. Additionally, what we know as a fact may change as soon as evidence shows otherwise, so knowledge is little more than a useful tool to be used as a stepping stone for our abstractions.
By Fabia Scali-Warner6 years ago in Futurism