Esther Crowder
Joined February 2020
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Target Marketing Strategy as a Sales Generator
One of the most popular marketing strategies among active market players is a targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules, and work is being done with them, with each unit having a separate job.
By Esther Crowder4 years ago in Journal